Unsubscribed clicks

Question

Hello,I would like know which users cliked on unsubscribed link in a specific message.I don't find how to make a segment to find this. It is possible? We know the numbers of clicks for each message but I would the users list.For exemple : in canva A, find the users which click on message 1 in the unsubscribed link.Best regards.

anastasia-e · Answer

Hi Florian!Anastasia here, an ex-Braze lifecycle marketing consultant. Hope your day is going well!Creating a segment composed of all people who received the relevant message,&nbsp;last engaged with a message at that time, AND whose subscription status is now unsubscribed should give you a strong sense of how many recipients unsubscribed in that particular message.To get more granular, though, I'd recommend one of two options:1. Partner with your BI team to run a Currents export of all users who had an Email Unsubscribe event on their profile associated with that message ID. This option would require you have access to Currents.Docs:&nbsp;https://www.braze.com/docs/user_guide/data_and_analytics/braze_currents/event_glossary/message_engagement_events#email-unsubscribe-eventshttps://www.braze.com/docs/user_guide/data_and_analytics/braze_currents&nbsp;2. Or, for future messages, use link aliasing to add an alias to your unsub link. Then, you can create a segment of users who click that alias.Docs:&nbsp;https://www.braze.com/docs/user_guide/message_building_by_channel/email/templates/link_aliasingHope this helps!

mariaa1244 · Answer

I think you should follow these steps:Access Reporting or Analytics: Go to your email marketing tool's analytics or reporting section.Select the Specific Message: Choose the campaign or message for which you want to track unsubscribe clicks.Create a Segment: The segmentation feature filters users based on their activity. Look for an option like "Clicked a specific link" or "Unsubscribed".Filter by Unsubscribe Link: Specify the unsubscribe link as the link clicked. This will narrow down the users who clicked on that particular link.

anastasia-e · Answer

Hi again,Have you looked into using the "User Update" step in Canvas? If you want to capture and segment by a timestamp users unsubscribe, you can do so through adding a User Update step (which is basically a webhook in Braze to the user profile) that triggers when a user updates their subscription status to "unsubscribed." Important note that updates to the user profile, such as adding a date of unsub through a User Update, do take up data points.&nbsp;Action-based trigger in Canvas: https://www.braze.com/docs/user_guide/engagement_tools/campaigns/building_campaigns/delivery_types/triggered_delivery/#step-1-select-a-trigger-eventUser Update step: https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/user_update&nbsp;Data points:https://www.braze.com/docs/user_guide/data_and_analytics/data_points/?tab=billable#data-points-1&nbsp;Hope this helps.Anastasia

floriangornika · Answer

Thank you for you answer Anastasia.However, if a user is already "unsubscribed", the date is not updated and it will not be in the segment.The Currents is a good solution but it requires the BI team which have not the time.Finally, the alias can work with another links but the "unsubscribed" link ({{${set_user_to_unsubscribed_url}}})&nbsp;from Braze is not in the list...So I can conclude it's not possible to flag people who click on&nbsp;{{${set_user_to_unsubscribed_url}}}...

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