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Frequency Cap Hierarchy

eloisesim

Hi!

I am wanting to implement frequency capping for my Braze instance. At the moment our main form of channel is Push which will continue. I am wanting to create a almost hierarchy, so e.g. user receives no more than 1 push in an hour UNLESS the canvas contains a tag 'offer' then they can receive this extra canvas.

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Segmentation

workplace and company settings

Comments

Manoj__

Hello @eloisesim

Braze has this feature built in but it works the other way around. You can send a limit to messages when there is a campaign/canvas with a specific tag.

You can refer to the documentation available hjere:https://www.braze.com/docs/user_guide/engagement_tools/campaigns/building_campaigns/rate-limiting/#frequency-capping-by-tag

Arso

Hi @eloisesim!

The suggestion above is good. You could set frequency caps for all tags BUT the offer tag.

Another solution is to have a global frequency cap on all messages that says no more than one push in an hour; then turn off frequency capping on the offer campaigns. If you're duplicating campaigns each day/week, you only need to turn it off once and every cloned campaign would carry over the setting.

Bhanu5150

You can try something like this :

Global Frequency Cap: Set a global cap (e.g., 1 push per hour) in Settings > Frequency Capping to control overall messaging limits.
Tag Canvases: Add the tag "offer" to canvases that should bypass the cap in the Canvas Settings.
Create Segments: Build a segment to identify users who received a push within the last hour.
Regular Pushes: Add an entry filter in standard canvases to exclude users in the "Push Received in Last Hour" segment.
Offer Canvases: Skip or override the entry filter for "offer" canvases, ensuring these messages are sent.
Message Priority: Set higher priority for "offer" canvases in Canvas Settings to bypass global caps if needed.
Dynamic Filters: Use Braze filters to dynamically evaluate user eligibility for each push.
Testing: Simulate user journeys with Braze's Testing tools to confirm behavior.
Monitoring: Use Campaign Analytics to track delivery and ensure compliance with the logic.
Optional API Control: Leverage Braze APIs for custom eligibility checks before sending messages.