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ConorIrvine's avatar
ConorIrvine
Specialist
2 years ago

How are you thinking about frequency capping?

Hey everyone! 

I'm currently doing a review of our frequency capping strategy to ensure that our fans are receiving the 'correct' number of comms and ensuring that the most relevant messages are prioritised.

As part of this I'll be deep diving into contact frequency analysis, and reviewing engagement rate against number of messages received.

 

Would love to hear from the community what you've tried/considered! How much do you rely on global frequency criteria and how much is determined at a segment level?

Segmentation

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  • DavidO's avatar
    DavidO
    Strategist II
    2 years ago

    Hey ConorIrvine I really love your idea of diving into frequency and engagement against messages received. Our current cap settings are set at the moment largely to avoid user message fatigue as there are other products in our ecosystem that also message them. Digging into the data I hadn't thought of.

    For reference we cap at:
    4 emails per week (we normally only send 1)
    1 SMS per fortnight
    1 push per fortnight
    All our other filters are at a segment level.

    We have no cap for In-App messages currently as we use them a lot to collect survey data, but we are very mindful of how many are running at any one time.

    What is your current cap setup?

  • ConorIrvine's avatar
    ConorIrvine
    Specialist
    2 years ago

    It's such a fascinating topic, and varies so much both across different industries but also with different forms of messaging internally!

    Currently we have a broad limit of 1x email and 2x push per day at the moment, but then utilise further tag structures to limit 'abc' to x2 per week and 'xyz' to 1x per week. Allowing for a degree of hierarchy across messages. 

    I'll be sure to share back my approach as I continue to flesh out this strategy and setup.