Forum Discussion
How are you thinking about frequency capping?
Hey everyone!
I'm currently doing a review of our frequency capping strategy to ensure that our fans are receiving the 'correct' number of comms and ensuring that the most relevant messages are pr...
It's such a fascinating topic, and varies so much both across different industries but also with different forms of messaging internally!
Currently we have a broad limit of 1x email and 2x push per day at the moment, but then utilise further tag structures to limit 'abc' to x2 per week and 'xyz' to 1x per week. Allowing for a degree of hierarchy across messages.
I'll be sure to share back my approach as I continue to flesh out this strategy and setup.
