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Braze Bonfire is read-only from April 6–April 13, 2026. 

Braze Bonfire is getting an upgrade. From April 6 through April 13, 2026, Bonfire will be read-only while we tinker behind the scenes to improve your experience in the community. Read more.

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Forum Discussion

ConorIrvine's avatar
ConorIrvine
Expert
2 years ago

How are you thinking about frequency capping?

Hey everyone!  I'm currently doing a review of our frequency capping strategy to ensure that our fans are receiving the 'correct' number of comms and ensuring that the most relevant messages are pr...
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DavidO's avatar
DavidO
Visionary
2 years ago

Hey ConorIrvine I really love your idea of diving into frequency and engagement against messages received. Our current cap settings are set at the moment largely to avoid user message fatigue as there are other products in our ecosystem that also message them. Digging into the data I hadn't thought of.

For reference we cap at:
4 emails per week (we normally only send 1)
1 SMS per fortnight
1 push per fortnight
All our other filters are at a segment level.

We have no cap for In-App messages currently as we use them a lot to collect survey data, but we are very mindful of how many are running at any one time.

What is your current cap setup?