Alex
5 months agoActive Member II
Email opt-in in the UK
Hi everyone!
My client is expending in the UK. I want to maximize my email opt-in rates.
I would like to know if soft opt-in is allowed for signed-up users in the UK.
The rules on the ICO website don't look decisive:
"The soft opt-in rule means you may be able to email or text your own customers, but it does not apply to prospective customers or new contacts (eg from bought-in lists)"
I could consider that signed up users are existing curstomers.
Thank you!!