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Alex's avatar
Alex
Active Member II
7 months ago

Email opt-in in the UK

Hi everyone!

My client is expending in the UK. I want to maximize my email opt-in rates. 

I would like to know if soft opt-in is allowed for signed-up users in the UK.

The rules on the ICO website don't look decisive:

"The soft opt-in rule means you may be able to email or text your own customers, but it does not apply to prospective customers or new contacts (eg from bought-in lists)"

I could consider that signed up users are existing curstomers.

Thank you!!

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  • Parin's avatar
    Parin
    Active Member II
    7 months ago

    Hi Alex,

    I view signed up users as soft opt-ins, and have viewed them in this way for the past year or so without any issues.

    However, this isn't legal advice or recommendation. This is just me stating how I view them. If this helps you come to a decision, then I'm glad to have helped.

    I hope you get to the bottom of this.