Hi Brazers,
I’m hoping to get some advice on an issue we’re running into with email clipping - particularly in Gmail.
We're noticing that some of our emails are being clipped, and from what I understand, this typically happens when the total size of the email exceeds Gmail’s 102KB limit. Our email builds often go over 150KB, which seems to be a key factor - though I’m wondering what other factors might also impact clipping?
We use Braze’s Drag & Drop builder, not HTML, and I’m aware this approach can introduce additional micro-filler HTML for formatting - which may bloat the final size of our emails.
Has anyone else experienced this, and do you have any recommendations for reducing the email size when using Drag & Drop?
Any tips to better manage email size and prevent clipping would be greatly appreciated.
Thanks in advance!
Hello Annie_Liang 150Kb limit is to avoid the SPAM.
Clipping of the email is totally dependent on the length of the email content. My suggestion would be to test the length of the email to see what works for you and remove the unwanted/extra promotional informational from the email body/content.
I would suggest to explore Email heatmaps to understand which part of email works best for you.
More info on Heatmaps can be found here: https://www.braze.com/docs/user_guide/message_building_by_channel/email/reporting_and_analytics/email_reporting/#email-performance
Thanks, Manoj! We'll give that a try. Our team has already experimented with adjusting the email length, and I’ve also tested removing individual rows and tweaking text spacing. Interestingly, although we’ve added more imagery and copy, the new test email isn’t clipping even though it's longer.
That said, the file size remains quite large, and we’re aware that this could trigger SPAM filters and affect our inbox placement, so it's still a concern.
Appreciate the heatmap suggestion - keen to explore any further ideas you might have!
