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MaggieBrennan's avatar
MaggieBrennan
Icon for Community Manager rankCommunity Manager
2 years ago

Welcome to the Test and Learn AMA!

Hi all! Thanks so much Guendalina and dylancarpe for hosting us today. Let's get started with the first question... Guendalina Can you share more about the testing strategy at BlaBlaCar?
AMA
Smart Optimization
vbaliga's avatar
vbaliga
Active Member

Hi dylancarpe ! In your experience as a CSM, what are some of the Braze features that tend to lead to successful testing?

dylancarpe's avatar
dylancarpe
Braze Employee
2 years ago

great question vbaliga ! Some of the features that lead to the most effective testing:

  • Experiment Path Step in Canvas: Winning Path
    • This is similar to a winning variant, but for path-level testing. This tool automatically places customers into the winning customer journey path after a test is complete. This way, not a moment is lost in terms of connecting to customers and driving revenue.
  • Winning Variant
    • The classic optimization choice for a standard A/B/n test. Once the initial test is complete, remaining customers automatically receive the variant that won the test.
  • Personalized Variant
    • Instead of sending remaining customers the overall winning variant, this tool sends the message variant most likely to engage each individual customer. Think 1:1 at the scale of 1:many.
  • Intelligent Selection
    • Automatically and continuously adjust the percentage of customers receiving the best-performing journey variant over time to maximize journey performance.