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MaggieBrennan's avatar
MaggieBrennan
Former Employee
8 months ago

Another question on Microsoft Requirements

What about Microsoft’s requirement on “Compliant P2 (Primary) Sender Addresses: Ensure the “From” or “Reply‐To” address is valid, reflects the true sending domain, and can receive replies”?

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  • eperez's avatar
    eperez
    Braze Employee

    Clarification: this is just a recommendation for now. Having a valid from and reply-to can create a better user experience for your recipients who may want to send feedback or a request via your email, which can subsequently also bolster email reputation. 

    If you currently have a no-reply or other email that is unable to accept mail, it may be a good idea to start thinking about applying Microsoft’s recommendation to change it to a valid reply email in the long term- but it is not mandatory at this time.

  • Has anyone tried to implement this recommendation for their program yet?  If so, what solution(s) have you come up with?