Forum Discussion
Email engagement performance reporting by canvas step
Hello community,
First time poster with my company being on Braze for 5 months.
I am trying to find a way to extract engagement performance metrics (such as open%, CTOR%, deliverability%) for all emails sent during a 7 day time period. the only reports I have found wrap up all canvas step emails as a total canvas result.
I am hoping the community can steer me to a solution that my team and I as marketing end users can create a report within 'Report Builder', or similar, so we can monitor individual canvas step emails and campaign email engagement results within a single report.
Cheers, Tim
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I am actively trying to find that information myself and from the research I have done you can create an engagement report which is in the analytics section of braze. The 'report builder' doesn't get down the the step level. The 'engagement report' will download the report for you as a CSV and you can put a filter on it. That's the best I can come up with currently, without any coding using the API.
Hi Tim! Welcome to the Braze Community!
Strictly from the Braze dashboard alone, there isn't too many analytics/reporting features available, so the features you've tried may be the extent you can take it within Braze without any external/engineering help. That being said, Braze has definitely been adding more and more reporting capabilities over the last several years. Using tags could potentially get you further also...
Braze truly is a cross-functional software, so many teams work closely with their Business Intelligence team by using the data provided in their Currents or Snowflake export. All the granular level data is in those exports for sure.
Another way to think about it is your end goal. What exactly are you hoping to achieve in your reporting, and is there any way to obtain a simpler version just by using the Braze dashboard features?
Please keep us posted on how you team handles this, and let us know any follow up questions!
