Lifecycle contractor (remote) - US based Fintech
Location: Remote (preferred timezone: US) Description: We are looking for an lifecycle contractor to join our expanding team: Email Campaign Development: As an Email Marketing Contractor, your primary role will be to develop and execute engaging email campaigns and canvases using the Braze platform. You'll be responsible for execute emails according to the approved copy/design that resonate with our target audience. Campaign Monitoring: Keep a close eye on the performance of your email campaigns. Track open rates, click-through rates, conversion rates, and other key metrics. Results Reporting: Prepare detailed reports on campaign and canvas results. You'll need to analyze the data, extract insights, and provide recommendations for improvement. Your insights will guide our decision-making process for future email marketing endeavors. CRM Health Enhancement: Part of your role will be to ensure the health of our Customer Relationship Management (CRM) system. Identify and rectify data inconsistencies, duplicate entries, and any other issues that may affect the accuracy of our customer data. A well-oiled CRM is essential for effective email marketing. Requirements: Proven experience in email marketing, preferably using the Braze platform. Proficiency in data analysis to interpret campaign results. Excellent attention to detail to maintain CRM health. Familiarity with email marketing best practices, including CAN-SPAM and GDPR regulations. Ability to work independently and meet deadlines. Salary Range (Optional) Negotiable. Open to hourly or monthly retainerOpen Role at Vans: Sr Manager, Retention Marketing
Location: Vans Costa Mesa HQ, CA (3x a week minimum) Description: As a member of the Vans Americas eCommerce organization, the Senior Manager Retention Marketing will lead a team responsible for consumer communication & marketing via our Email, SMS and App Push channels. Through these channels, the Senior Manager will focus on consumer retention & lifetime value, and drive the respective revenue targets. Full Job Description: https://vfc.wd5.myworkdayjobs.com/en-US/vfc_careers/job/Vans--Senior-Manager--Retention-Marketing_R-20240603-0120-1 Salary Range (Optional) $127,008.00 USD - $158,760.00 USD annuallyLifecycle Marketing Manager, Retention @ Little Spoon
Location: New York, NY (Hybrid) Description: Little Spoon is hiring for a Lifecycle Marketing Manager, Retention to join the Lifecycle Marketing team and drive retention communications across Little Spoon’s owned channels. You will be tasked with managing + innovating Little Spoon’s retention marketing programs across email, SMS + on site. This role will report to our Director of Marketing, Lifecycle + Email. The person who steps into this role will have the unique opportunity to help drive + scale Little Spoon’s lifecycle retention communication. You will: Own Little Spoon’s automated email + SMS retention + reactivation programs from end to end including: briefing, development, segmentation, and execution to help drive meaningful business impact Collaborate with the Director of Marketing, Lifecycle + Email on automated email and SMS retention + reactivation strategy Develop, refine + manage Little Spoon’s marketing automation programs and execute optimizations to automation strategy focused on driving customer retention and reactivation Leverage CRM data and company-level insights to inform automation strategy changes and increase customer retention and reactivation Monitor and analyze email performance metrics and automated marketing programs on an ongoing basis to inform strategy changes Work closely with Little Spoon’s graphic designer on all email creative with an eye towards continuously optimizing for KPIs Become an expert in Little Spoon’s email + SMS automated marketing programs, customer journey, customer experience and CRM platforms Stay up-to-date on CRM trends, best practices, new technologies and more You have: 3-5 years of email marketing experience with a focus on driving customer retention Hands-on experience creating automated journeys using a marketing automation platform (Braze, Klayvio, Iterable etc.) A track record of developing campaigns that successfully drive customer retention, loyalty + reactivation Expert knowledge of developing rule-based logic for automated email campaigns A deep understanding of customer data and experience using customer data for audience segmentation and personalization The ability to use reporting and analytics to drive strategy and execute key initiatives that level up to company goals A track record for being an organization’s in-house expert for all things marketing automation Strong project management skills and the ability to thrive in a fast-paced environment DTC subscription experience preferred You are: Creative and organized Detail oriented Data driven A self-starter A collaborative worker A strong writer APPLY HERE: https://www.linkedin.com/jobs/view/3940291220/?refId=%2FTE6Q%2FQ8TOCjqq1EgZUJlQ%3D%3D&trackingId=%2FTE6Q%2FQ8TOCjqq1EgZUJlQ%3D%3D
Sr. Manager, CRM Lifecycle - Creator Commerce
Location: Remote Description: Oversee & manage creator & shopper touchpoint journey prioritization across all communications for both creator and shopper. Work with cross functional teams to ensure engagement and conversion KPI’s. Identify and develop seasonal, brand, product, and insights campaign strategies and communication plans for Creators and/or Shoppers to be executed through CRM channels Effectively manage a team of campaign planners while ensuring KPI’s goal are met. Build marketing touchpoints and communication campaign plans to share with Creators and/or Shoppers via email, push notifications, in-app and web experiences to nurture engagement Manage end-to-end campaign planning process: brand, seasonal, promotional, and strategic campaign calendars, briefs, reviews, and ensure successful execution in partnership with production teams Collaborate with LTK Brand sales team to integrate brand opportunities into LTK-owned seasonal and insights campaign strategies Oversee Asana, Airtable, and cross-functional campaign management tools for campaign planning and execution Create campaign strategies to encourage Creators and/or Shoppers to adopt new product features for LTK Creator app and/or LTK app in partnership with the product marketing team Collaborate with data, research, and analytics teams to understand campaign performance and develop new testing strategies based on those insights. A/B Testing & Performance Optimization - Establish baselines on all critical metrics for all campaigns and continuously run CRM marketing experiments to optimize for Creator growth - frequency, retention, lift in conversion, and GMV Drive innovation to increase monthly performance to grow the number of daily active Creators and Shoppers Qualifications: Bachelor’s Degree in Marketing, Advertising, Business Administration, or equivalent combination of experience and instruction. 8+ years experience in campaign planning for customers. CRM lifecycle marketing preferred. Experience in the retail, B2C, or 3-sided marketplace industries (such as UBER, LYFT, Doordash, etc) is a plus! CRM Platform experience in Braze (preferred), Salesforce, Oracle, Hubspot, or similar experience. Proficient in Lucid chart (or comparability customer journey visualization tools), and conditional “If/Then” statements to build the lifecycle experience. Ability to work with ambiguity and to analyze & synthesize complex data and draw business insights. Creative problem solver that can identify patterns/challenges from disparate sources and deliver comprehensive, balanced & actionable analysis and/or solutions.
Engagement Marketing Manager
PlatformQ Health is the leading provider of interactive digital medical education and engagement tools for healthcare providers, patients, and caregivers. We work with many of the world’s leading academic institutions, societies, associations, patient advocacy organizations (Such as NORD, ASGCT, KDIGO, AAFA) and leading pharmaceutical/biotech companies (such as Pfizer, Regeneron, AstraZeneca, Genentech, Merck ) to deliver on our mission to improve health outcomes. PlatformQ Health provides digital education for providers and patients through impactful online educational design in numerous therapeutic. We are seeking an experienced Engagement Marketing Manager to lead day-to-day cross-channel lifecycle marketing efforts, focusing on email marketing. This individual will be responsible for driving engagement with Medlive.com programs. The ideal candidate will be a hands-on expert in marketing automation platforms, managing campaign setup, audience segmentation, content/template setup + testing, and coordination/project management across internal and external teams. This position reports to the VP, Marketing and will be based on the Audience Engagement team. Responsibilities: Oversee the end-to-end email production process, from setup and QA to deployment, ensuring accurate and timely execution Execute and optimize ad hoc and automated/triggered messaging across email and on-site channels to encourage learner engagement throughout the lifecycle Build and manage audience segments, ensuring personalized and targeted communication Collaborate with internal and external teams (both technical and strategic) to support multi-channel marketing efforts Analyze and report on campaign performance, using insights to recommend and implement continuous improvements Create and maintain documentation of marketing operations processes Maintain learner journey maps and ensure they are regularly updated to reflect current state of live flows Experience: 5+ years of experience in lifecycle marketing, email marketing, or a similar role, preferably within a digital health, SaaS, or education environment Hands-on experience with cross-channel marketing automation platforms (Braze preferred), including deliverability monitoring and troubleshooting Proven track record of building and optimizing repeatable processes to improve campaign efficiency and scalability Strong understanding of data management and audience segmentation; experience with data analysis tools is a plus Experience creating and optimizing user journey flows that drive user engagement Detail-oriented project manager; able to manage multiple campaigns + projects simultaneously Technical martech knowledge - understanding of data architecture, APIs, HTML familiarity Apply here! https://platformq.bamboohr.com/careers/51
Marketing Operations Manager - B2B
Apply here: https://job-boards.greenhouse.io/hs/jobs/6232672 About the Marketing Operations Manager - B2B at Headspace: Headspace’s mission is to create a world where mental health is never an obstacle. We provide on-demand access to behavioral health coaching, video therapy, video psychiatry and self-guided content that’s proven to improve symptoms of depression and anxiety. We are a fast-paced environment, learning and evolving quickly, so we can provide the best support possible to our members. This role requires you to be adaptable, flexible, and friendly to a growth mindset. Our culture is extremely supportive, passionate and committed. We’re willing to go above and beyond to reach our goals, to step in and help each other out across all teams, and to give and receive feedback graciously. The Marketing Operations Manager will help lead Braze operations, with a specific focus on the B2B2C business. Reporting to the Senior Manager, Marketing Operations, the Marketing Operations Manager will work cross-functionally with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others, to create and deploy cross-channel marketing campaigns that drive enrollment and engagement. If you are someone who likes to get their hands dirty, dig into technical problems, and find creative solutions, we want to hear from you. How your skills and passion will come to life at Headspace: Responsible for the creation and deployment of Braze marketing programs across email, modal, push, SMS, and landing pages; ensuring programs are targeting the right audience, are error-free, and able to report on the right KPIs. Maintain our Braze instances, identify improvements, and interact directly with our Braze reps to ensure new features or improvements can be implemented. Support Lifecycle strategic engagement initiatives – both in strategy, execution & driving the work end-to-end, such as developing and executing a strategic push notification plan to drive coaching engagement. Monitor the performance of Braze campaigns, including tracking and reporting on key metrics such as click-through rates and conversion rates, and developing benchmarks for B2B business. Supporting data functionality in Braze: Working cross-functionally to request attributes and events, maintaining existing segments and other data points; ensuring data is clean, accurate, and properly formatted. Collaborate closely with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others to ensure Braze campaigns are aligned with overall business goals and objectives and identify opportunities for improvement. Responsible for ensuring that Braze campaigns comply with all relevant regulations and policies, including data privacy and security regulations. Create and maintain documentation of marketing operations processes. What you will bring: Required Skills: 4+ years experience in marketing or CRM operations, ideally focusing on technical execution of marketing campaigns across email, push, in-app modal, and SMS You have a deep understanding of multi-channel best practices, deliverability and data protection laws You are highly motivated and considered a self-starter, running projects from start to finish You’re a strong project manager, and can manage multiple projects, priorities, and resources You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter You’re data-driven and able to report cleanly and accurately on marketing campaigns You’re skilled in designing, executing, and analyzing A/B tests and multivariate experiments that optimize marketing campaign performance You also have experience creating and executing cross-channel lifecycle marketing campaigns that drive signup, engagement, and conversion Preferred Skills: Experience with Braze highly preferred Experience with Liquid Logic highly preferred Experience with Amplitude or Tableau a plus Intermediate knowledge of HTML and CSS as it relates to email a plus
