CRM Lifecycle Manager
About the job As a CRM Lifecycle Manager, you will be responsible for developing and implementing global CRM strategies to drive customer conversion and retention across all territories, with a primary focus on optimising the onboarding experience and Open Account Offers to maximise conversion rates. You will work independently but have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure. You will be a self-starter who is comfortable with developing tailor-made customers’ journeys and learning complex systems. The CRM Lifecycle Manager will be required to leverage CRM for full-funnel activations, optimising conversion journeys, cultivating customer’s engagement, and then re-engaging and reducing churn. Preferred Skills, Qualifications and Experience Extensive proven experience in a CRM lifecycle management role, with a strong focus on customer conversion and early-life engagement. Deep understanding of CRM principles and best practices. Experience working with Customer Data Platforms (CDPs) and leveraging customer data to drive personalised experiences. Optimove experience is advantageous. Strong analytical skills and the ability to interpret data to identify trends and opportunities. Experience with A/B testing and other optimisation techniques. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Strong project management skills. Experience working in a multi-territory environment is highly desirable. Knowledge of the online gambling industry is a plus. Main Responsibilities Developing and implementing comprehensive CRM lifecycle strategies aligned with business objectives, with a strong emphasis on customer conversion and early-life engagement. Designing and optimising onboarding journeys to ensure a seamless and engaging experience for new customers, driving activation and early life retention. Managing lifecycle campaign touchpoints, collaborating with Operational teams to ensure any changes to customer verification requirements and deposit methods are reflected in the onboarding experience. Introducing automated CRM workflows, including initiatives that leverage real-time data, to streamline processes and improve efficiency. Implementing advanced personalisation and localisation strategies to deliver relevant and timely content to customers based on their individual needs, preferences, and territory requirements. Contributing to the implementation of new solutions and improvements to Open Account Offers across all territories and products, including those which aim to promote cross-sell. Collaborating with the Product, Martech and Content teams to establish customer lifecycle plans and roadmaps, prioritising campaigns from a customer perspective and ensuring that the communication strategy delivers on objectives. Ensuring that all CRM Lifecycle activities comply with relevant territory regulations, advertising and compliance frameworks. Collaborating with the Martech and Data teams to optimise the performance of our CRM lifecycle activities, including A/B testing of campaigns, onboarding flows, and other customer touchpoints. Analysing customer data to identify trends, patterns, and opportunities for improvement across the customer lifecycle while creating and presenting regular reports on key CRM metrics, including conversion rates, retention rates, and customer lifetime value. If you feel you have the right attributes and necessary skills for this position, please forward your CV and covering email stating why you feel you are suitable for the position to gibraltar.jobs@bet365.com, quoting the job reference CRMLM0825 in the subject line, or click the link below to apply. bet365 Careers | CRM Lifecycle ManagerLooking for a Braze Expert to run our platform
Job Description We’re looking for a highly-talented Marketing Automation Manager to join Procore’s Customer Lifecycle team and build out complex end-to-end Adoption, Cross Sell, and Product Lifecycle journeys in our Braze platform. In this role, you’ll be responsible for working with highly cross functional teams from across the business to design integrated Customer Journeys that leverage real time data, ML predictive models, dynamic personalization, and AI tool integrations that are all aimed at driving significant impact on bottom line business metrics such as Churn, Expansion, Adoption, CLV and Cost to Serve. As a Marketing Automation Manager, you’ll partner with teams across marketing, CS, Product, and engineering to find creative, data-driven ways to test and iterate our way towards a highly effective Customer Experience. This will require you to gain a working knowledge of Procore’s data and processes beyond just Braze. You will need to be able to scope data integrations with 3rd party platforms, including custom integrations when a pre-built connector does not exist. This position reports into the Director of Customer Lifecycle Marketing and will be based in any of our U.S. or Canadian offices or work remotely from those regions. We’re looking for someone to join us immediately. What you’ll do: Own and manage Procore’s Braze platform at an operational level (eg programs, campaigns, and data integrations) Work closely with our data and engineering teams to understand the source, nuance and use cases for our custom data integrations and CDP. Align tightly with the Lifecycle marketing team to help design and deliver highly personalized, omni-channel nurtures and campaigns. Collaborate with our Analytics teams to ensure that all Marketing campaigns are tagged appropriately and passing the correct data back to our CDP for analysis. Work with other Technology leaders and teams across Procore to find opportunities to integrate our MarTech in better, smarter ways. Suggest new technologies or workflows to integrate AI and other platforms into our work. Help design and manage pilot programs and evaluations of these new ideas. Support regional teams as our global Braze leader with guidance, training, and ‘Campaigns in a Box’. What we’re looking for: 6+ years of proven work experience in marketing automation, customer lifecycle, or similar role (preferably in a B2B SaaS environment). Expertise in the Braze platform and experience working with In-App messages, Content Catalogs, Content Cards, Behavioural-driven campaign triggers, dynamic content using Liquid logic, and setting up A/B testing groups. Bachelor’s degree preferred or equivalent work experience required. For example: Experience in the end-to-end design, development and management of global marketing programs, strategies and/or processes. Experience either working at a Marketing Automation agency, or managing an agency from the client perspective. An analytic mindset and skills to measure performance with a data-driven approach to decision making. A deep understanding of customer segmentation and how various marketing channels compliment each to support successful omni-channel campaigns. Ability to analyze what’s working and what’s not, and directing teams to maximize effectiveness. Demonstrated interpersonal skills, ability to build strong relationships and partner across teams. About Us Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law. Perks & Benefits You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, enrichment and development programs, and friends and family events. Additional Information Base Pay Range $114,400 - $157,300. Eligible for Bonus Incentive Compensation. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.
Open role: Senior Marketing Specialist, Lifecycle & Email Marketing (Exclusive Resorts)
Apply Here What You’ll Do Bring personalization to life. Build and deploy customized campaigns using Braze and Moveable Ink that drive acquisition, engagement, and conversion. Think beyond the campaign. Design pre- and post-trip journeys that feel seamless, useful, and on-brand—automations that don’t feel automated. Manage integrations across the journey. Use Salesforce and Braze to connect the dots across lifecycle moments, aligning marketing efforts with CRM data and reporting. Refine acquisition and conversion paths. Monitor and optimize the public website with a focus on personalization and entry-point strategy. Expand our messaging ecosystem. Drive SMS and IAM personalization strategies that nurture leads and accelerate decisions. Support asset utilization. Partner with content and creative teams to make sure everything we build works harder, across every channel. Drive smarter decisions. Monitor engagement across lifecycle touchpoints and support ongoing testing, segmentation, and optimization. Ensure flawless execution. Oversee QA across campaigns—testing rendering, dynamic content, and personalization logic to guarantee polished, on-brand delivery. Safeguard compliance. Maintain suppression lists and ensure all outbound campaigns meet CAN-SPAM, GDPR, and accessibility standards. Turn data into decisions. Build and interpret reporting dashboards to measure lifecycle performance, uncover insights, and guide optimization. Orchestrate campaign flow. Manage campaign calendars and coordinate across creative, content, and legal to keep projects on time and on strategy. What You Bring Fluency in personalization tools that turn data into dynamic messaging. Hands-on experience with Braze, Salesforce CRM, Salesforce Marketing Cloud and Moveable Ink. (Bonus points for Optimizely experience.) Familiarity with reporting dashboards, audience segmentation, and journey mapping. A collaborative mindset—comfortable working in Figma, Asana, syncing with design, and helping creative come to life in-market. Familiarity with HTML, CSS, and Liquid (or similar) for email and dynamic content personalization. Why Exclusive Resorts Because this isn’t just about marketing software. It’s about designing personalized, intuitive, and meaningful experiences for our Members—the kind that feel less like a push and more like a well-timed nudge. Here, personalization isn’t a buzzword—it’s how we help families make the most of their time together.
CRM Lead @ Checkatrade
We're hiring! Think you know Checkatrade? Think again. We’re on a mission to change how people get jobs done around their homes, and this role sits right at the heart of that transformation. We're looking for someone to own our customer comms end-to-end. You’ll lead lifecycle campaigns across email, push, SMS and in-app, grow our app audience, and use Braze, data and creativity to drive real impact. It’s hands-on, high-impact, and full of opportunity. 👉 Apply here: https://jobs.ashbyhq.com/checkatrade/9c82bba3-a9aa-4f80-9963-c1e7efe33c19
Hiring: Lifecycle Marketing Associate @Stride
We’re hiring a Lifecycle Marketing Associate to join our Marketing team and help advance Stride’s mission to make benefits accessible and affordable for all. If you’re a dynamic, detail-oriented marketer who thrives on taking full ownership of campaigns, this role is for you. You’ll lead lifecycle programs across email, in-app notifications, content cards, push notifications, and SMS—guiding each one from planning and content creation to design, execution, and analysis. You bring a sharp eye for detail, flawless QA skills, and the ability to build campaigns from the ground up, including copy, design, HTML, and segmentation. You know Braze inside and out and are ready to hit the ground running on day one, delivering high-impact campaigns that drive results. Click here to learn more and apply Responsibilities of the role include, but are not limited to: Campaign Planning, Execution, and QA across all channels Design & Content Development for all channels Campaign Analysis, Reporting, and Optimization Adhering to privacy, internal, and industry guidelines for all communication channels Managing the repository of assets, performance documentation, campaign visuals, guidelines, and instructions Experience & Qualifications: 3+ years of hands-on Braze experience, building both campaigns and canvases using email, in-app notifications, SMS, push notifications, content cards, and multi-channel campaigns. Strong familiarity with delivery validation rules, segmentation, defining target audiences, and using Liquid logic for personalization. Comfort working with HTML to code and update templates, as well as loading and building complex audiences with 15+ filters. Experience using Braze’s Report Builder and other reporting tools, including downloading and translating results in Google Sheets and/or Excel. Confidence using Braze’s User Lookup functionality to assess user journeys and support the Customer Experience team. Ability to build and QA complex campaigns (e.g., 20+ segments) with quick turnarounds, while maintaining exceptional quality and attention to detail. Proficiency with Google Sheets, Docs, and Slides. Familiarity with project or task management tools (e.g., Asana). Basic graphic design skills (e.g., Canva). Basic content management system experience (e.g., Squarespace). Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity. Experience in startup, e-commerce, and/or insurance environments preferred, but not required. Cash compensation range: $85,000 - 102,000 USD annually + equityHiring: CRM Associate @JOE&THEJUICE
Joe & The Juice is hiring a CRM Associate to support and optimize global multi-channel campaigns (email, push, SMS, in-app). The role focuses on enhancing customer journeys, improving retention, and driving loyalty through tools like Braze and Amplitude. Requires 2+ years of CRM or digital marketing experience, strong analytical skills, and fluency in English. Based in Copenhagen, with a fast-paced, international environment and great employee perks.CRM Specialist at Dabble
Dabble is looking for a passionate Customer Engagement Specialist (US) to help bring our social Daily Fantasy Sports experience to life. In this role, you’ll create and execute engaging CRM campaigns across in-app, push, and email channels — building personalised journeys that delight our players and keep them coming back for more. You’ll collaborate with a creative, data-driven marketing team, using tools like Braze and Amplitude to craft communications that feel fun, fresh, and uniquely Dabble. We’re looking for someone with 2+ years of CRM experience, a knack for storytelling through data, and the ability to thrive in a fast-paced, startup-style environment. If you’re a team player who loves experimenting, innovating, and being part of a community that celebrates its wins together — apply today and join the Dabble crew!
CRM Executive @ Chelsea FC
We have a new role launching within our digital marketing team to help harness the power of Braze and Segment (CDP) to develop and deliver our automation roadmap. You will be working across all areas of the club with the aim of maximising fan engagement. Please find the link here: https://uk.linkedin.com/jobs/view/crm-executive-braze-experience-required-at-chelsea-football-club-4331724525
