Knowledge Base Article
Senior Specialist, Lifecycle Marketing (US Remote)
Location: Remote
About Caribou
At Caribou, we’re on a mission to help drivers save money and take control of their car payments. Caribou does this by using technology to unlock low rates, and people to make the process easy and enjoyable. We offer a fully online application and a dedicated team to walk you through the process. We put Drivers in control.
Caribou is a hyper-growth company built by leaders from the technology, automotive, and finance industries. We have grown 20x in the past three years and raised a $115M Series C. We’re proud to be backed by a great team of investors, including QED Investors, Goldman Sachs, Moderne Ventures, Accomplice, Link Ventures, Motley Fool Ventures and others.
ABOUT THE ROLE AND OUR TEAM:
The Lifecycle Senior Specialist builds customer journeys that drive applications and conversions for Caribou’s auto refinance and insurance products. The right candidate has 3-5 years of hands-on experience creating B2C email campaigns that engage customers and drive conversion. Experience creating SMS campaigns is a plus. The Senior Specialist also has experience building HTML email and SMS messages including dynamic, personalized content. The ideal candidate is curious and proactively seeks out new solutions to improve the program. Reports to Director, Lifecycle Marketing.
RESPONSIBILITIES:
- Build & Execute - Build emails, SMS messages, automations and journeys. Support the team as a QA partner. Troubleshoot automation and journey errors. Set up audience segments.
- Journey Creation - Create lifecycle marketing journeys and automated programs using the email and SMS channels to engage and convert prospects for the Caribou refinance and insurance businesses.
- Data Integration - Help QA and maintain data integrations, solve errors, and ensure daily automations run smoothly.
- Personalized Experiences - Use dynamic content and available data to create personalized email and SMS messages.
- Reporting - Ensure that live messages follow established tracking schema. Put appropriate tracking in place for efficient reporting of complex journeys.
- Collaborate - Partner with the Sales, Ops, and Product teams to identify and implement communications that improve the customer experience.
- Test & Learn - Identify opportunities and implement testing to optimize the program using statistically sound testing approaches. Make recommendations to improve performance.
About You
- 3-5 years of hands-on experience using a marketing automation platform, such as Braze, Salesforce Marketing Cloud, Responsys or Iterable
- Experience creating customer journeys
- Experience with HTML/CSS coding for email and responsive design best practices
- Experience with the SMS channel is a plus
- Understanding of databases and segment creation
- Demonstrated ability to manage projects across multiple teams
- Ability to solve complex data and technical issues
- Must exhibit strong verbal, interpersonal, and written communication skills
- Excellent team player with strong collaborative skills with the ability to work cross-functionally
- Ability to anticipate needs, innovate, and flourish in a fast-paced, global environment
- An ability to prioritize multiple active projects, multi-task and manage time effectively to meet (sometimes quick) deadlines
- Attention to detail
How we will take care of you
Everyone at Caribou is a valued team member, and we always strive to live up to our value Take Care of Each Other. Our compensation and benefits package includes:
- Competitive base salary: $90K- $110K
- Equity in a high growth startup.
- 401k savings program with 3% company contribution.
- Generous paid time off including: 20 days accrued PTO per year, 14 annual company holidays, 16-weeks paid parental leave, bereavement leave, and volunteer day.
- Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance.
- Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance.
- Up to $1,000 per year for eligible professional development expenses.
Our Core Values
We come from all walks of life and are joined together by our shared values, which guide our work. This helps us improve life for our customers, our communities and our team members.
- See people as people
- Take care of each other
- Commit to the mission
- Move quickly and bravely
- Get better every day
- Seek truth
Caribou is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above, and the scope and responsibilities are subject to change. A pre-employment background check is required as a condition of employment.
*Caribou does not currently have employee operations in AL, CT, HI, ID, IA, KY, MS, MT, NE, NM, ND, RI, SD, WV, WY.
Published 3 years ago
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