WhatsApp as a business channel: how to build trust and drive upselling
I'm opening this post to gather feedback, insights, experiences, and tips on leveraging WhatsApp as a communication channel. With its impressive open rates and ability to engage users on a highly personal level, WhatsApp offers a unique opportunity for businesses. However, especially in industries or use cases where receiving messages via WhatsApp is uncommon, the key challenge I see is how to earn user trust when introducing upselling campaigns. The goal is not only to achieve high open rates but also to minimize spam reports and generate real value through user actions. From my experience, the most effective approach has been to start with value-driven messages—communications that aren’t focused on a direct call-to-action (like a purchase or promotion) but instead offer informative, useful content. After at least two interactions of this nature, which establish a relationship with the user, it becomes more appropriate to initiate upselling campaigns via WhatsApp. Questions for discussion: - What strategies have you found successful for building trust with users on WhatsApp? - How do you balance promotional content with providing value to the user? - Are there particular industries or use cases where WhatsApp works better for upselling? - How do you mitigate the risk of users reporting messages as spam? I’d love to hear your thoughts and experiences!23Views0likes0CommentsIN-APP Inspiration
Good morning, everyone! In our company, a (fintech startup), we are testing new ways to create INAPPs and different styles (carousel, full image, custom code). I would like to start a topic where we can share what formats we think work best or where we get our inspiration from. So, I would like to begin by asking: How do you find inspiration to create new INAPP formats? What sources do you use? Best regards to all!72Views2likes4CommentsHow to use Braze's AI Copywriter - I have a video for you.
Hey all I just uploaded a new video to my channel where I explore the Braze AI copywriter, show you how it works, how to get good output and a few other tricks. I haven't seen too many people using the Copywriter yet but I feel like it has great potential and is worth trying out. 🙂 Write more copy in less time with the Braze AI Copywriter (youtube.com)32Views2likes0Commentssubscription model use case question
Hi, community! I have a quite specific question, maybe someone from an app-first company with a subscription model could share expertise. Goal:win-back users who cancel premium Important detail:a big part of cancellations happen in the first days after payment Issue:users can't buy the premium package if they still have premium status. So we can offer them packages only after their subscription will inspire, but in this case, we need to wait almost 1/3/6 months. We can communicate something different to them, but it will bring less value (probably) Question:do you have any ideas about an approach to this issue?84Views0likes1CommentHow to Honor/Celebrate Giving Tuesday While in Brand Voice
Hi all! I'm working on our Giving Tuesday campaign in which we're honoring some of our charitable partners and matching donations to one. Aside from presenting charities your company supports, what are some ways your company is publicly honoring Giving Tuesday? One issue we have run into is our typical brand voice is very witty, light, fun and this email has a more serious tone. What tone does your copy look like if you are running a campaign (especially if you have a different tone normally)? Happy Holidays to all who celebrate!266Views1like1CommentUsing NEW Live Activities on iOS 16 ✨
Has anyone played around withLive Activitieson iOS 16? I’m curious how you’ve put it to use (if you have)! Or what kind of use cases you’re dreaming up for your product (if you haven’t yet)! Also — does anyone know whether this is compatible withanyiPhone model (as long as its on iOS 16 & up)? I imagine it might be limited to more recent models, and I believe only iPhone 14 Pro can make use of the "Dynamic Island" via Live Activities, but I haven’t been able to find anything definitive out there about compatibility. Here's a Braze blog post about this and other new stuff in iOS 16 for reference. Thanks, Dave162Views1like0CommentsBraze How To's : Ideas welcome!
Hey everyone, To keep it short, what do you think are some key features / scenarios that would be great for "How To" videos for Braze? Was planning to start recording some, but would love to get some more ideas from the community. Here are a few ideas: Liquid - what it is and a few use cases. Promotion Codes - how to set them up and how they work. Campaign / Canvas Analytics - understanding the screen and importance of conversion events. Webhooks - Basic explanation and a complex use case for internal usage. Content Blocks - Beyond the simple usage, creating complex logic. Currents - Why it's so important & how to set them up. Let me know what you think!666Views4likes4CommentsCommunications journey mapping
Hi everyone! I'm starting to work on a communications journey mapping gathering all the different automatic communications sent to our users. Have any of you already done this work? As it's the first time I'm working on this, I'm looking for inspirations, especially on the way to visually present it to have a clear and detailed view. So far, I've found examples of customer journeys, but they weren't specific to the communications sent to the different segments. I would be also very interested to know more about your feedbacks on this type of projects (like do's and don'ts, how you update it after...). Thank you!569Views0likes3Comments