New Braze YouTube Resource!!
Hey everyone! I'm excited to share that my team at Covalent Marketing (a trusted Braze consulting and services company), has just launched a series of new YouTube videos... Braze Bites. These resources cover essential topics and practical use cases for Braze users at all levels, in quick digestible videos. Check them out, and let us know if you find any of the videos helpful—or if there are other topics you’d like to see us cover! https://www.youtube.com/@CovalentMarketing
Automatic Campaign/Canvas Shutdown
Hello Braze Bonfire Community, i have the following question: we are currently evaluating the possibilities of an automatic campaign shutdown in the case of a data transfer error from our internal sources to braze. We have an alarm that notifies us if the data transfer to Braze fails. Currently, in this case, the Braze campaigns are manually stopped by the CRM Managers. But we would like to automate this process. All Braze campaigns/canvases should be automatically stopped at the alarm. Unfortunately Braze currently does not offer a suitable solution, but maybe you have an idea? Is there a suitable workaround to stop Campaigns/Canvases automatically in that special case? Thanks for your help!WhatsApp as a business channel: how to build trust and drive upselling
I'm opening this post to gather feedback, insights, experiences, and tips on leveraging WhatsApp as a communication channel. With its impressive open rates and ability to engage users on a highly personal level, WhatsApp offers a unique opportunity for businesses. However, especially in industries or use cases where receiving messages via WhatsApp is uncommon, the key challenge I see is how to earn user trust when introducing upselling campaigns. The goal is not only to achieve high open rates but also to minimize spam reports and generate real value through user actions. From my experience, the most effective approach has been to start with value-driven messages—communications that aren’t focused on a direct call-to-action (like a purchase or promotion) but instead offer informative, useful content. After at least two interactions of this nature, which establish a relationship with the user, it becomes more appropriate to initiate upselling campaigns via WhatsApp. Questions for discussion: - What strategies have you found successful for building trust with users on WhatsApp? - How do you balance promotional content with providing value to the user? - Are there particular industries or use cases where WhatsApp works better for upselling? - How do you mitigate the risk of users reporting messages as spam? I’d love to hear your thoughts and experiences!IN-APP Inspiration
Good morning, everyone! In our company, a (fintech startup), we are testing new ways to create INAPPs and different styles (carousel, full image, custom code). I would like to start a topic where we can share what formats we think work best or where we get our inspiration from. So, I would like to begin by asking: How do you find inspiration to create new INAPP formats? What sources do you use? Best regards to all!How to use Braze's AI Copywriter - I have a video for you.
Hey all I just uploaded a new video to my channel where I explore the Braze AI copywriter, show you how it works, how to get good output and a few other tricks. I haven't seen too many people using the Copywriter yet but I feel like it has great potential and is worth trying out. 🙂 Write more copy in less time with the Braze AI Copywriter (youtube.com)subscription model use case question
Hi, community! I have a quite specific question, maybe someone from an app-first company with a subscription model could share expertise. Goal:win-back users who cancel premium Important detail:a big part of cancellations happen in the first days after payment Issue:users can't buy the premium package if they still have premium status. So we can offer them packages only after their subscription will inspire, but in this case, we need to wait almost 1/3/6 months. We can communicate something different to them, but it will bring less value (probably) Question:do you have any ideas about an approach to this issue?How to Honor/Celebrate Giving Tuesday While in Brand Voice
Hi all! I'm working on our Giving Tuesday campaign in which we're honoring some of our charitable partners and matching donations to one. Aside from presenting charities your company supports, what are some ways your company is publicly honoring Giving Tuesday? One issue we have run into is our typical brand voice is very witty, light, fun and this email has a more serious tone. What tone does your copy look like if you are running a campaign (especially if you have a different tone normally)? Happy Holidays to all who celebrate!Using NEW Live Activities on iOS 16 ✨
Has anyone played around withLive Activitieson iOS 16? I’m curious how you’ve put it to use (if you have)! Or what kind of use cases you’re dreaming up for your product (if you haven’t yet)! Also — does anyone know whether this is compatible withanyiPhone model (as long as its on iOS 16 & up)? I imagine it might be limited to more recent models, and I believe only iPhone 14 Pro can make use of the "Dynamic Island" via Live Activities, but I haven’t been able to find anything definitive out there about compatibility. Here's a Braze blog post about this and other new stuff in iOS 16 for reference. Thanks, Dave
