Hiring a Director for Consumer Lifecycle Marketing

tl;dr Trend needs a Director level leader who gets excited about implementing Braze and lifecycle marketing programs for international B2C software customers. Email me your resume at  lauren_owens@trendmicro.com

Location: Remote

Read the Job Listing on Workday

As Director of Online Field Marketing, you will lead Trend Micro’s global online field marketing team to design and scale world-class lifecycle marketing programs. From acquisition to onboarding, engagement, and renewal, you will create personalized, data-driven experiences that help customers confidently protect themselves and their families with our cybersecurity solutions. Your mission is to deepen product adoption, strengthen engagement, and drive long-term customer retention and lifetime value.

This is a high-impact global leadership role with direct responsibility across Asia, the Americas, and Europe. You will guide regional teams, shape long-term strategy, and ensure Trend Micro maximizes the value of its lifecycle marketing investments. Partnering with leaders in Sales, Marketing, Product, and Consumer Leadership, you’ll bring together strategy, data, and execution to deliver measurable business outcomes.

Success requires strategic vision, strong analytical and data fluency, and the ability to inspire teams through clarity, focus, and continuous improvement.

Key Responsibilities

Lifecycle Strategy & Execution

• Design and implement end-to-end digital lifecycle programs that support onboarding, adoption, expansion, and renewal.
• Align lifecycle initiatives with customer needs and business goals in partnership with Online Sales, Consumer Marketing, Product Marketing, and Operations.

Digital Adoption & Engagement

• Own the roadmap for digital adoption, including in-product guidance and multi-channel communications.
• Use behavioral data and segmentation to deliver personalized, value-driven customer experiences.

Cross-Functional Leadership

• Lead global working groups to align lifecycle priorities, KPIs, and execution plans.
• Influence senior stakeholders to secure support for investments in lifecycle programs and innovation.

Data & Insights

• Define KPIs and reporting frameworks to measure lifecycle program impact.
• Partner with analytics and operations teams to enhance data capture, accessibility, and actionable insights.

Technology & Innovation

• Collaborate with Business Applications and Product teams to maximize the impact of marketing automation, customer data platforms, and other digital tools.
• Stay ahead of industry trends and emerging technologies to continuously improve the customer experience.

Qualifications

• 10+ years of experience in customer lifecycle, digital adoption, or customer success marketing, ideally in Consumer SaaS. B2C SaaS
• Proven ability to design and scale digital programs that drive measurable adoption, retention, and revenue growth.
• Strong analytical expertise, including customer segmentation, journey mapping, and experience with platforms such as Braze, Iterable, or similar.
• Experience integrating or leveraging AI-driven tools and workflows for process automation, insights, or decision-making.
• Skilled in data storytelling, with the ability to communicate insights and influence executive stakeholders.
• Exceptional leadership and cross-functional collaboration skills, with experience driving outcomes across global teams.