Forum Discussion
What is the best Braze feature that is underrated?
Talking to a lot of clients that come from other platforms I'm always surprised to see that sometimes the simplest of features can get them excited. "Send Campaign to users in their local time zone...
I would say Braze Product itself is underratted but very soon its going to become the Mammoth of Martech :)
To be very specific I would say 'Connected Content' at the moment, out of many, Actually it allows marketers to pull real-time, dynamic data from external APIs directly into messages (emails, push notifications, in-app messages, etc.).
Clients often don’t realize they can integrate real-time, external data so seamlessly until they see it in action.
The best point is, Many other platforms require custom engineering to achieve this, whereas Braze makes it straightforward for marketers with a few lines of Liquid.
