Forum Discussion

AllanHeo's avatar
AllanHeo
Strategist
2 years ago

Braze Geofences Feature

Hi Braze Bonfire! 

I wanted to ask if anyone is willing to share their experiences with using the Geofences feature that's native to Braze. What were the pros and cons, successes/challenges, and are you able to reach a wide enough audience to make these geofence campaigns worth creating? 

I'm curious how accurate the Geofence feature is, i.e. how precisely does the Geofence campaign trigger when a user walks within the Geofence radius, and I'm also curious how you navigate the requirement of users having to grant "Always" location permission for these features. 

It's a super cool feature, but I haven't heard too many use cases of the Geofence feature, so I'd love to learn and chat about any usage!

Thanks so much. 

Allan

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  • Malcolm's avatar
    Malcolm
    Practitioner
    2 years ago

    Hi Allan, I have had some great experiences with the geofence features. Depending on your style of business or app you can be super innovative with your geofencing. Having it has a trigger is  great aslong as they have locations turned on "always", or when they open the app with locations on " only in app" they will then recieve the trigger, so it can depend on your user base. I have done numerus campaigns and tests with the geofencing and seems to be incredibly accurate. 

    Example use cases I have seen and achieved could be language differences for different cities for example the french speaking part in canada ( quite a large geofence, but had a small user base so worked well ). Used it for small localized shops to get an in-app message informing them about a shop new by and the specials. 

    But the most innovatative way we have used it was creating a geofence in the region of a popular music festival that a lot of target audience and user personas attending. Simply putting the geofence over this festival for 2 days had fantastic results. This ideology could be used for sports games/art festivals/ conventions all depending on your user base.

    • AllanHeo's avatar
      AllanHeo
      Strategist
      2 years ago

      Malcolm Thanks so much for this feedback! This is super helpful, and I may have more follow up questions in the future.

      ConorIrvine FYI!

    • deblock1376's avatar
      deblock1376
      Practitioner II
      6 months ago

      Hi Malcolm, 

      Do you know what types of messages they sent to the music festival goers? 

      Thanks, Dustin

      • Malcolm's avatar
        Malcolm
        Practitioner
        5 months ago

        We used it for push notifications and In-app messages. But you can use a geofence for most channels in the Braze dashboard.

    • DavidO's avatar
      DavidO
      Strategist II
      5 months ago

      Using it for language borders or fencing an event are genius ideas. đź‘Ź