Forum Discussion
Braze Geofences Feature
Hi Braze Bonfire!
I wanted to ask if anyone is willing to share their experiences with using the Geofences feature that's native to Braze. What were the pros and cons, successes/challenges, and are you able to reach a wide enough audience to make these geofence campaigns worth creating?
I'm curious how accurate the Geofence feature is, i.e. how precisely does the Geofence campaign trigger when a user walks within the Geofence radius, and I'm also curious how you navigate the requirement of users having to grant "Always" location permission for these features.
It's a super cool feature, but I haven't heard too many use cases of the Geofence feature, so I'd love to learn and chat about any usage!
Thanks so much.
Allan
5 Replies
Hi Allan, I have had some great experiences with the geofence features. Depending on your style of business or app you can be super innovative with your geofencing. Having it has a trigger is great aslong as they have locations turned on "always", or when they open the app with locations on " only in app" they will then recieve the trigger, so it can depend on your user base. I have done numerus campaigns and tests with the geofencing and seems to be incredibly accurate.
Example use cases I have seen and achieved could be language differences for different cities for example the french speaking part in canada ( quite a large geofence, but had a small user base so worked well ). Used it for small localized shops to get an in-app message informing them about a shop new by and the specials.
But the most innovatative way we have used it was creating a geofence in the region of a popular music festival that a lot of target audience and user personas attending. Simply putting the geofence over this festival for 2 days had fantastic results. This ideology could be used for sports games/art festivals/ conventions all depending on your user base.
Malcolm Thanks so much for this feedback! This is super helpful, and I may have more follow up questions in the future.
ConorIrvine FYI!
Hi Malcolm,
Do you know what types of messages they sent to the music festival goers?
Thanks, DustinWe used it for push notifications and In-app messages. But you can use a geofence for most channels in the Braze dashboard.
Using it for language borders or fencing an event are genius ideas. đź‘Ź
