Forum Discussion
Storing Event Data and Using It in a Decision Split - Canvas
Storing Event Data and Using It in a Decision Split I'd like to know if it's possible to set up the following scenario in Canvas. I'm currently sending a custom event with a numeric value related to...
Manoj__ is correct.
Additionally, if you are using a data warehouse like Snowflake you can calculate the values like LTV and number of purchases and send those back to Braze as custom attributes.
Note: If your Braze instance is setup properly, you can already target based on number of pucrases and total purchase amount (refunds do not decrement these values).
https://www.braze.com/docs/user_guide/data/custom_data/purchase_events/#purchase-event-segmentation
