IAM without using HTML?

You can use a variety of pre-built templates available in Braze. And, as of our Fall Release, you can now take advantage of our Drag and Drop Editor for In-App and In-Browser messages! See how Leif at Surfline tested out this new feature to announce Surfline’s new ecommerce store to users on web and app...with great results. 

More context here :

• Easily create and customize in-app messages with the new Drag & Drop In-App Message Editor. Creating truly extraordinary in-app and in-browser messages used to require extensive experience with HTML, but that’s no longer the case—thanks to the new Drag & Drop In-App Message Editor in Braze. Now, you can easily build custom in-app and in-browser messages with drag and drop building blocks and a suite of no-code styling options, including the ability to upload custom fonts.