Hello meg_kerry,
I was checking the convos around CRM people and came across to this topic as well.
Hypothesis is that Gmail's AI is auto-opening emails to generate summaries which inflates your open count.
Gmail rolled out Gemini AI across all inboxes.
And it is changing how email metrics work.
Open rates are up. 45.6% according to Omeda's latest report and click-through rates dropped from 4.35% to 3.93%.
And some new subscribers behaviours are emerging: The click rate data decrease suggest that they seems to be reading the AI snippet and moving on without actually clicking.
Some says, this is the biggest shift in email deliverability since Gmail introduced tabs in 2013?
I don’t know if it is but the gap between well-structured and poorly-structured emails is widening under AI filtering i.e. not frontloading value proposition, burying CTA
* Source: https://www.omeda.com/resources/whitepapers/email-engagement-report-q4-2025/
I didnt notice anything specifically but it makes sense to me.
fyi :))
