Forum Discussion
Emailing multiple newsletters at the same time - yes or no?
Hi
The number of different topic newsletters my company is sending out is set to increase by another two which means that a customer could signup to receive 10 newsletters.
I am thinking of sugg...
Hi CumberlandStree
My first reaction is that is a lot of inbox action, and if someone signed up for all subject matter emails they would get a flood and potentially not read all of them. If they get six at once and all remain unread it could potentially damage your email reputation.
My first thoughts:
The simple less personalised version, send them one email, and if they open it, trigger the next at the next best time and so on.
My preferred thinking which needs a little more planning but is where Braze shines, is to work out which emails each user opens. For example, if you have three emails - tech, creative, and AI, if a user is more likely to read AI, send that to them first, if they open it, then trigger their second most read email e.g tech, if they open that then trigger the creative email. If they don't open the AI email, the most likely open, it could be fruitless to send them more that week.
Excuse my brain dump. 😆 This is a great question. I look forward to hearing other's' ideas.
