Forum Discussion
Guendalina
2 years agoPractitioner
Hello, thanks for having me here today.
At BlaBlaCar we want to make sure as much as possible that everything we send to our members has a positive impact on activity and is the most engaging version we could come up with. For this reason we both test different content to maximize member's engagement towards the comms and we test the incremental impact of our programs vs a control group that does not receive anything.
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