Forum Discussion
Change management with Braze and the BDP
What happens if I want to evolve my tech stack, or integrate with new products down the road?
- MaggieBrennanCommunity Manager
We recognize that every organization has choices in the products and systems they leverage, and that things inevitably do change over time – either in the tech landscape, or as you grow. This is why we’ve pursued an approach with the Braze Data Platform that’s focused on interoperability, with a wide array of ways to integrate and unify your data.
For example, if you’re just getting started, or if your business skews heavily to mobile, you might leverage our SDKs to collect data and build customer profiles directly in Braze.
If you have multiple business units, multiple regions, or robust existing datasets, we can easily integrate with your Cloud Data Warehouse and CDP via turnkey integrations. For retail or eCommerce customers, you can quickly and easily integrate with Shopify, Square or Stripe.
And for more unique needs, our powerful APIs and tools like Data Transformation provide flexibility to bring all of your data together, both now and as you continue your data journey into the future.
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