🚨 New in Braze: Get personal with RCS, Banners, and Canvas Context
We just launched RCS and Banners—two dynamic new channels to reach users exactly when (and where) it matters most with more immersive and dynamic messages. Plus, we’ve added a new step to Canvas in early access: Canvas Context. With Canvas Context, you can add important pieces of unique data—like “renewal date” or “flight time”—to personalize a journey, without needing to make it a permanent part of a user’s profile. ✅ Banners: Dynamic, always-on messages in an app or website ✅ RCS: Rich, interactive messages that transform text threads into branded experiences ✅ Canvas Context: Smarter journeys tailored to each customer If you’re looking to move beyond surface-level personalization tactics to build more responsive and contextual experiences across channels, this is the update you’ve been waiting for. Read more here
Contact Card Displaying original.vcf when testing canvas
I'm testing a new canvas to send SMS/MMS and am including a contact card. The contact card when I test the canvas displays as original.vcf. Is this just because it's a test or is this how it's going to appear to customers? Once the card is opened it shows our logo and contact info appropriately but it looks like spam in the thread.What should I test?
Hey team! We have been using braze for about a week sending campaigns, and I am super keen to run a test amongst either email (not subject line tests), sms or push and would love any really cool ideas you have? I was thinking of testing images in push notifications but want my first proper test to be really cool and stand out - any inspiration would be appreciated! Thanks so much!
Channel Substitute.
I’ve seen so many wasteful forms of communication that could be handled more effectively with CRM channels—yet brands continue relying on outdated, inefficient methods. ✅ Event Reminders via Call Centers? → A well-timed push notification or SMS would be faster, cheaper, and ensure the message actually lands. ✅ Mass Email Blasts for Promotions? → A behavior-based CRM journey can tailor offers dynamically based on customer interest, rather than sending generic discounts. ✅ Website Pop-Ups for Account Reactivation? → A personalized email or in-app message triggered by inactivity would recover users without annoying everyone. ✅ Store Flyers for Loyalty Programs? → Why not leverage CRM automation to send a targeted push or SMS only to engaged customers instead of wasting print materials? ✅ Manual Follow-Ups for Onboarding? → A multi-step CRM journey with email + in-app education would ensure higher activation rates with less manual work. So many day-to-day marketing efforts could be more effective, personalized, and cost-efficient just by leveraging CRM channels properly. That's it, just a note of things I see that drives me crazy.
