New Braze YouTube Resource!!
Hey everyone! I'm excited to share that my team at Covalent Marketing (a trusted Braze consulting and services company), has just launched a series of new YouTube videos... Braze Bites. These resources cover essential topics and practical use cases for Braze users at all levels, in quick digestible videos. Check them out, and let us know if you find any of the videos helpful—or if there are other topics you’d like to see us cover! https://www.youtube.com/@CovalentMarketingSMS & Using liquids for links
Hi All! I have a question about SMS and app links. I am trying to use liquid logic to change the link based on the device they are receiving the SMS message. I want to change the deeplink to change to ios or Android depending on which device it is sent to. I am having trouble even getting the ios deeplink to populate as a link, as well as using the right attribute and liquid to populate the correct link. Has anyone done this before? I would love any help. Thanks!Accessing a recent event with Liquid in a scheduled message?
I know that I can access the event properties with Liquid if I use the event to trigger the message. But is it possible to get the most recent event by name, and then use the properties of the event using Liquid in a scheduled message that isn't triggered by the event?SMS unsub/opt out benchmark
Hi All, We are trying to find a benchmark for SMS opt-out for mostly promotional SMSs ($ vouchers, % discounts, X weeks free and the like), the audience is a bit broad in terms of time on the database (but basically within the last 6 months) and are looking for a financial product (insurance, Credit card, loans etc) I have done some research and some articles say unsub can be as high as 20% (for the first 30 days after a lead is created) and then I read others that said 2%, 5%...10%... anyway a bit all over the place. Does anyone has some benchmarks or knowledge about this that can share? Cheers 🤩Alias profile management
I am struggling on how to think about managing alias profiles and how we treat them. Specifically around SMS and texting in a keyword. If a phone number is not in the default phone field, a User alias user will be created. This alias profile will only have phone number and subscription group opt-in. How do you go about tying user aliases to an existing profile or figuring out an alias profile does exist as a user in our system. I would love to have a virtual coffee and learn more about how others handle alias profiles in their lifecycle/user journey flows. TIAHow to restrict action based trigger from firing messages on weekends and public holidays
Hello Bonfirerers, Hope you are all doing well. For one of our service-related proactive messaging, I am using a custom event to trigger comms from Braze by sms and push. The event is not real time but is batched from our data lake based on emails that are triggered from a different CRM system the previous day. For example, if emails were sent on Monday the custom event will trigger the braze canvas on a Tuesday. Since they are Action based, I do not see a straightforward way to restrict sending messages on weekends. I could possibly include an additional event property say "email_send_date = Friday" and by filtering for this property I can delay the canvas for 3 days to hold off SMS and Push sends until Monday. Keen to have your thoughts on any alternative solution that you know of/ tried before using Liquid, which I could possibly use to control these sends instead of creating multiple canvases - one for the weekdays and weekend. Also, not sure how to restrict the messages from sending on public holidays. Regards Raj
SMS Click Tracking
I've built an SQL query to pull Braze performance quickly. Currently I'm building one for SMS performance. I'm using theSMS Channel Engagement dashboard found in the analytics tab to check if my query is correct. However, the click data is 100%. The table for clicks is "USERS_MESSAGES_SMS_SHORTLINKCLICK_SHARED" which seems to only be restricted to Braze short linked links. TheSMS Channel Engagement dashboard seems to be pulling all clicks and not just short linked links. Does anyone know how to pull all clicks and not just short links?What are average double opt-in rates for SMS? Is 38% too low?
Our lifecycle team at Quizlet recently implemented SMS as a new channel. We decided to implement double opt-in in order to safely collect written legal consent from our users. However, we are finding that about 56% of users who receive the initial double opt-in text confirmation don't reply back and are therefore not confirming their opt-in, so we can't officially subscribe them into SMS. Only 38% of users are actually replying back and confirming their double opt-in. The remaining people reply to opt out. Since this is the first time we're implementing SMS, I'd love to get some insight from other brands who also use SMS. If you have double opt-in implemented, what does your double opt-in rate look like compared to the number of users who are initially submitting their phone number? If you're only doing a single opt-in, what does your opt-in rate look like? Any help is much appreciated, thank you!
