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EmPaulin's avatar
EmPaulin
Mentor
2 months ago

Channel Substitute.

I’ve seen so many wasteful forms of communication that could be handled more effectively with CRM channels—yet brands continue relying on outdated, inefficient methods.

Event Reminders via Call Centers? → A well-timed push notification or SMS would be faster, cheaper, and ensure the message actually lands.

Mass Email Blasts for Promotions? → A behavior-based CRM journey can tailor offers dynamically based on customer interest, rather than sending generic discounts.

Website Pop-Ups for Account Reactivation? → A personalized email or in-app message triggered by inactivity would recover users without annoying everyone.

Store Flyers for Loyalty Programs? → Why not leverage CRM automation to send a targeted push or SMS only to engaged customers instead of wasting print materials?

Manual Follow-Ups for Onboarding? → A multi-step CRM journey with email + in-app education would ensure higher activation rates with less manual work.

 

So many day-to-day marketing efforts could be more effective, personalized, and cost-efficient just by leveraging CRM channels properly.

 

That's it, just a note of things I see that drives me crazy. 

 

 

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