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wolher's avatar
wolher
Supporter
1 year ago
Solved

Intelligent Channel - Best Use

Dear Braze community,

I wanted to reach out to you as one of my clients is requesting the use of the Intelligence Channel filter in their programs to test this functionality. I understand that the purpose of this feature is to evaluate which channel is more effective and select the ideal channel on a user-by-user basis.

Therefore, I wonder if this filter is best used in omnichannel canvases/campaigns or steps that involve more than one channel.

Additionally, I would appreciate any insights or experiences with this filter in the following scenarios:

  • What’s the benefit of adding the Intelligent Channel is Email filter? Maybe increase reachout to users based on their subscription preferences?
    • From the example above. Will the filter exclude users with low email engagement and higher engagement in other channels? 
  • Does this filter work best with users who are subscribed to more than one channel?
  • Does this filter work best when a message step involves more than one channel or omnichannel canvases?

I appreciate any ideas on the above, 

Thanks Braze Community.

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  • LindseySilver's avatar
    LindseySilver
    1 year ago
    • What’s the benefit of adding the Intelligent Channel is Email filter? Maybe increase reachout to users based on their subscription preferences?
      • The Intelligent or Most Engaged Channel filter selects the portion of your audience for whom the selected messaging channel is their “best” channel. This can lead to higher engagement rates, as users are more likely to respond to messages delivered via their preferred method.
    • From the example above. Will the filter exclude users with low email engagement and higher engagement in other channels? 
      • The Intelligent Channel computes the engagement rate for each user for each of the three channels by taking the ratio of message interactions (opens or clicks) to the number of messages received over the last six months of activity. The available channels are ranked according to their respective engagement ratios, and the channel with the highest ratio is the “Most Engaged” for that user.
    • Does this filter work best with users who are subscribed to more than one channel? 
      • The Intelligent Channel filter works best with users who are subscribed to more than one channel. See definition above
    • Does this filter work best when a message step involves more than one channel or omnichannel canvases?
      • Intelligent channel is great when you have a message that can be shared on a variety of channels. A lot of teams will use it through an audience path that has different groups for each intelligent channel

1 Reply

  • LindseySilver's avatar
    LindseySilver
    Braze Employee
    1 year ago
    • What’s the benefit of adding the Intelligent Channel is Email filter? Maybe increase reachout to users based on their subscription preferences?
      • The Intelligent or Most Engaged Channel filter selects the portion of your audience for whom the selected messaging channel is their “best” channel. This can lead to higher engagement rates, as users are more likely to respond to messages delivered via their preferred method.
    • From the example above. Will the filter exclude users with low email engagement and higher engagement in other channels? 
      • The Intelligent Channel computes the engagement rate for each user for each of the three channels by taking the ratio of message interactions (opens or clicks) to the number of messages received over the last six months of activity. The available channels are ranked according to their respective engagement ratios, and the channel with the highest ratio is the “Most Engaged” for that user.
    • Does this filter work best with users who are subscribed to more than one channel? 
      • The Intelligent Channel filter works best with users who are subscribed to more than one channel. See definition above
    • Does this filter work best when a message step involves more than one channel or omnichannel canvases?
      • Intelligent channel is great when you have a message that can be shared on a variety of channels. A lot of teams will use it through an audience path that has different groups for each intelligent channel