So I woke up today and my jaw dropped...
Braze, I love the new design, love the colors. Even though you made a ton of changes, everything feels just right. I still haven't dived into every corner, but so far I have to say that: Quick Links are awesome, The new "New" tag stands out more and caught my attention, And somehow it feels like I've gotten a ton of extra space. This is just an appreciation post for all the teams that worked on this huge update!!!
We've created new blocks and templates for In-App Messages. Would love some feedback
Hi all In the drag&drop in-app editor, we created tools to enhance our own campaigns. The impact of this extension on our teams convinced us to release it as an extension to help other marketers achieve the same results. Video embedding (YouTube, Vimeo, and MP4), countdown timers, interactive scratch-to-reveal coupons, animated counters, auto-close messages, copy-to-clipboard coupon codes, an In-App Messages template library and import/export email templates are just a few of the features included in this extension. Each tool is crafted to help marketers create more dynamic, engaging content—no coding required! This extension is available in the Chrome extension store: https://chromewebstore.google.com/detail/hippo-power-tools-for-bra/klnaclpjbenicaapccooonooopnieekg Would love any feedback you have on this extension, including ideas for more features. Our goal is to make these useful tools for all Braze users.
Email Hyperlinks Underlined in Content Block
Hiya, Working with a content block (we use them for our footers) and in the content block and email designers the hyperlinks show blue underlines (sometimes purple if the urls have been visited). Even stranger, this blue underline disappears in Outlook Desktop App and Gmail in-browser, but reappears in Apple Mail (also a gmail address). I've removed underlines within the content block editor. I've tried adjusting the html to text-decoration: none. I've tried removing and re-adding the links. Most of our mobile audience is on iPhones so ideally want to address this in the Apple Mail app, the design tools aren't as big of a deal. Strange! -EdPreference Center - HTML Language Tag
Hi, We are mid-implementation (Email marketing only) and we are working in two languages. We have built two preference centers (English and French). The html language tag, we know, is used by software that supports users with accessibility issues. So, if somebody has poor vision, they have software that reads the content of the page, and to read the characters correctly the html language tag tells the reader that this is English or French. That way when the reader encounters letters like "é" which don't exist in English, nothing breaks. In my EN preference center the html language tag loads as EN (in an iFrame, which I think is fine). In the case of my FR preference center the language tag also loads as EN. So I'm wondering if there is a setting in the preference center to adjust language or if I need to maybe use the preference center via API feature to do more flexible things. Cheers, Ed
What should I test?
Hey team! We have been using braze for about a week sending campaigns, and I am super keen to run a test amongst either email (not subject line tests), sms or push and would love any really cool ideas you have? I was thinking of testing images in push notifications but want my first proper test to be really cool and stand out - any inspiration would be appreciated! Thanks so much!Landing pages data tracking
Hi everybody! I was wondering, does anybody have any experience yet with the data side of landing pages? I am currently trying to implement a landing page in our NPS flow (so that, next to the score, we will also receive additional feedback from users), but I come across two things: Does anybody know if there is already a currents integration established for the data that we are tracking through the landing pages? When i incorporate the landing page url in an email, the link alias seems to disappear so we we wouldn't be able to track scores the way we used to anymore. Does anybody know the solution how we can use the landing page variable in a link while maintaining the link alias? Curious to hear about everybody' experience! Daniel
Linking to the new Preference Center
Hey Community, I'm currently looking into implementing a new Preference Center in our Emails which are adapted based on the Country where the user lives. Currently all new Preference centers are launched but I am having trouble adding these to the email. A simple copy of the liquid code does not result in the preference center showing up in the Email. I have followed all the steps from the https://www.braze.com/docs/user_guide/message_building_by_channel/email/preference_center/dnd_preference_center/#step-5-customize-your-confirmation-page. Is there maybe something I am missing?Channel Substitute.
I’ve seen so many wasteful forms of communication that could be handled more effectively with CRM channels—yet brands continue relying on outdated, inefficient methods. ✅ Event Reminders via Call Centers? → A well-timed push notification or SMS would be faster, cheaper, and ensure the message actually lands. ✅ Mass Email Blasts for Promotions? → A behavior-based CRM journey can tailor offers dynamically based on customer interest, rather than sending generic discounts. ✅ Website Pop-Ups for Account Reactivation? → A personalized email or in-app message triggered by inactivity would recover users without annoying everyone. ✅ Store Flyers for Loyalty Programs? → Why not leverage CRM automation to send a targeted push or SMS only to engaged customers instead of wasting print materials? ✅ Manual Follow-Ups for Onboarding? → A multi-step CRM journey with email + in-app education would ensure higher activation rates with less manual work. So many day-to-day marketing efforts could be more effective, personalized, and cost-efficient just by leveraging CRM channels properly. That's it, just a note of things I see that drives me crazy.Using Attachments on Email Templates
Hello guys, I have an email campaign that contains an attachment to be included in sendout. With the Braze magic, is it possible to do it? Is anyone find a solution?] Attachment can be a pdf, jpg or png. Can you please share your experience or a way to do it? Thanks!
