How to record the origin of all users in Braze - Best practices
I'm looking to hear from someone who records the origin of all their Braze users and how best to do this. Do you use a custom attribute? If not, what do you use? Or do you record it outside of Braze? We’re looking for the best way to identify where each user in our database originated from and how they entered our database. For example: A conference or industry event Created manually by one of our staff in our CRM Our product user database - businesses add their employees to provide them with access to our product, which then syncs to Braze Free product trial sign up Social media e.g. YouTube, Facebook, etc. Ad campaign etc This is part of but different to attribution - we're also currently working on a multi-touch attribution dashboard covering all touchpoints with various attribution data models. How do you record and structure the origin data in Braze? thanks a lot!Data migration Braze <> Braze best practice
Hi! I'm working on migrating data from one braze instance to another and I have some questions regarding best practices that I haven't been able to find in any braze documentation. Is there a QA template or checklist for testing after a data migration or a new integration with another platform? What would be the best practice? For example, is sample testing on a few user profiles recommended, or how do you approach QA post-migration in the best way according to Braze? Is possible to clone any of the below via API or do they need to me manually recreated in the new instance? Campaigns Internal Users Email Templates Content Blocks Media Templates Thanks! BR, Emilia
See the history of changes to a custom attribute
Hello! I would like to know if it's possible to see what, when and how often a custom attribute was updated. For example: 15/06 external_id: xyz name: Jack 17/06 external_id: xyz name: Peter In that example I would like to see when external_id, xyz, changed name from Jack to Peter. I'm asking as we have had a few cases where we believe users shouldn't have received an email from us and I want to verify when a custom attribute was updated and to what. Hope that makes sense! Cheers!What is your Braze CRM attribution model like?
How do you determine the success of each marketing comms you launch? Is your company a direct response type company (e.g. a delivery company)? Or is your company a non-direct response type company (e.g. it relies on an external factor for someone to be interested in your company; like a taxi company?) Do you treat the attribution of your marketing comms as a direct response marketing campaign or as a brand marketing campaign? Do you measure the success of your marketing comms on a campaign by campaign level? Or do you measure the success of it holistically? What metrics do you normally look at?Do "other opens" include ANY machine opens
Open rate is a tertiary KPI, but I'd still like to understand how Braze defines "Other Opens" vs. "Machine Opens." Does the platform automatically remove all machine opens from "Other"? Or does it get a ping back and knows a human actually opened while using MPP?
