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Jared-P's avatar
Jared-P
Active Member
2 years ago

Do "other opens" include ANY machine opens

Open rate is a tertiary KPI, but I'd still like to understand how Braze defines "Other Opens" vs. "Machine Opens." Does the platform automatically remove all machine opens from "Other"? Or does it get a ping back and knows a human actually opened while using MPP?

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  • ashleyatbraze's avatar
    ashleyatbraze
    Icon for Community Manager rankCommunity Manager
    2 years ago

    Hi Jared! I just checked the docs. Here is how we're defining "Other Opens": 

    Includes emails that haven’t been identified as “Machine opens”.
    For example, when a user opens an email on another platform (i.e. Gmail app on a phone, Gmail on desktop browser), this will be logged as an “Other opens”. Note that a user can also open an email (i.e. the open counts toward “Other opens”) before a “Machine open” count is logged. If a user opens an email once (or more) after a machine open event from a non-Apple Mail inbox, then the amount of times that the user opens the email is calculated towards “Other Opens” and only once towards “Unique Opens”.