Forum Discussion
Do "other opens" include ANY machine opens
Open rate is a tertiary KPI, but I'd still like to understand how Braze defines "Other Opens" vs. "Machine Opens." Does the platform automatically remove all machine opens from "Other"? Or does it ge...
ashleyatbraze
Community Manager
Community ManagerHi Jared! I just checked the docs. Here is how we're defining "Other Opens":
Includes emails that haven’t been identified as “Machine opens”.
For example, when a user opens an email on another platform (i.e. Gmail app on a phone, Gmail on desktop browser), this will be logged as an “Other opens”. Note that a user can also open an email (i.e. the open counts toward “Other opens”) before a “Machine open” count is logged. If a user opens an email once (or more) after a machine open event from a non-Apple Mail inbox, then the amount of times that the user opens the email is calculated towards “Other Opens” and only once towards “Unique Opens”.
