Google Tag Manager

Forum Discussion

MaggieBrennan's avatar
MaggieBrennan
Icon for Community Manager rankCommunity Manager
3 years ago

Kicking off the Fall 2022 Product Release Masterclass - Question about Conversion Dashboard

Excited to kick off this text-based event with elijah-stevens, here to help answer some FAQs related to the 2022 Fall Product Release.

Question: For the Conversion dashboard, if last click is not selected, what is the default attribution model being used?

Reporting and Analytics
  • elijah-stevens's avatar
    elijah-stevens
    3 years ago

    “Any click” is the default attribution model for Conversion Dashboards.

  • elijah-stevens's avatar
    elijah-stevens
    Braze Employee
    3 years ago

    “Any click” is the default attribution model for Conversion Dashboards.

  • ashleyatbraze's avatar
    ashleyatbraze
    Braze Employee
    3 years ago

    From the Fall Release Blog post for more context! 

    • Analyze the effectiveness of your overarching engagement strategy with Conversion Dashboards. Eliminate piecemeal reporting and see the full picture with an aggregate view of how your Campaigns and Canvases work together to drive customer conversions. An out of the box dashboard with ready-to-use filtering options allows you to evaluate your engagement strategy in one cohesive view and understand its success in driving your desired outcomes.