Forward utm parameters from landing page
Hi team -- We are now adopting landing pages in order to drive paid media to a lead capture form but want to be able to forward the utm parameters of the affiliate link that drove there so it continues to get the attribution. For example google vs. facebook vs. tiktok Is there a way you can think of for a Braze Landing Page to forward these utm parameters or capture them upon landing and pass them when a user subsequently gets redirected site? I can only think of doing it generic based on like utm_medium=affiliate but would prefer to give the right attribution to the right ad partner if that makes sense. One solution could be using a different landing page for each paid media partner but with a limit of 5 landing pages that seems not scalable or reasonable. Thanks friends :)What is the best Braze feature that is underrated?
Talking to a lot of clients that come from other platforms I'm always surprised to see that sometimes the simplest of features can get them excited. "Send Campaign to users in their local time zone" gets a lot of praise. "Quiet hours" and pretty much everything time-related has been the biggest WINS that clients see.
Seeking Braze implementation insights and best practices
Our team is currently transitioning our customer engagement platform to Braze, and we're looking to connect with fellow product or project managers who have gone through this journey. We'd appreciate hearing about: Implementation best practices Challenges you faced and overcame Exciting ways you're leveraging Braze now If you're willing to share your experiences or chat briefly, please comment. Happy to exchange insights as we progress as well!Favorite Braze (new-ish) Features / Releases?
Hey all 👋 I'm jumping back into Braze after 2 years away, and interested to learn what's changed and what are some of the communities favorite new features?? I noticed the UI has been revamped, and there's some great new features, so interested in hearing what are some of the things that have made real differences in your work in Braze or really delighted you when you started using it? Thanks in advance and happy to be back in the platform!Referral Strategy
Hello Braze Community! I’m currently working on creating a referral strategy to drive new user acquisition through our most engaged users. I’d like to start a thread with all of you to gather inspiration and discuss different flows we could implement. So far, I’ve identified the following key moments: After a user gives a high rating in our review After a purchase Targeting our most engaged users After a user completes an “aha moment” in our app What do you think? Which strategies have you implemented to carry out a referral strategy. Best regards, SergioHow To Log Survey Results From Embedded Email Survey
FINALLY got this use case built successfully… after 2 support tickets and 3 attempts. If you’re looking to build an embedddd email survey, here’s the exact video you need! UTM Parameters, Link Aliasing, and Canvas User Update are great features. Special thanks toDRamirez for his support on this use case more than a year ago. Finally got around to making this tutorial thanks to your detailed explanation! https://youtu.be/lqg4fOi4EqI?si=0nplm-EPfDDr7YR8
Help With Welcome Series
Hi all, I'm curious to hear how other companies have seen success with their Welcome Series canvases. I have mine set up as the following: Welcome Canvas - ensures all users get an in app survey asking their education level and a 'welcome email'. New User Activation Canvas - prompts the user to complete the first high-value action. I've seen very little uptick compared to the control group in both of these canvases and was looking for some inspiration on how to improve this. Thanks so much!Guidance on Limiting Audience per Experiment Path in Canvas
Hi everyone, I'm looking for some guidance on a use case I'm currently working on. I want to implement a spinning wheel IAM using a single Canvas that includes 5 experiment paths. The goal is to limit the number of users entering each path — for example: Offer A (Path A): 150 users Offer B (Path B): 100 users And so on... While the experiment path node in Canvas allows user distribution using percentage splits, I’ve found that it doesn't always behave as expected — especially with small total audience sizes (e.g. 10–20 users). During a live test with internal team members, the users were not evenly distributed across paths, despite using balanced percentage settings. My questions: Is there a minimum user count required for the experiment path % splits to work accurately? Is there any official documentation explaining how this percentage-based distribution works under the hood? As an alternative, I’m considering building 5 separate Canvases or campaigns, each with entrance caps to control how many users receive each offer. However, it would be ideal if Canvas supported audience caps per path directly. Any tips, documentation, or suggestions would be greatly appreciated! Thanks in advance! Siva
