New Braze Learning Course - Anonymous Users!
Breaking News! Anonymous Usersis now LIVE onBraze Learning! The future of data is changing! Brands will now need to focus on zero and first-party data in their marketing strategy. How can marketers gather rich zero and first-party data? Well, there is an untapped resource waiting to be utilized …Anonymous Users. This course helps marketers understand anonymous users and how to effectively engage with them for better business results. The course is small, but mighty, taking learners about 15 minutes to complete. It’s also filled with videos that walk through realistic use cases and demonstrate anonymous user engagement strategies you can leverage for your own brand.Interested? I don’t blame you! You can access the coursehere on Braze Learning.Enjoy a sneak peek by watching the video below! [Download video link here!] Questions? Let me know!287Views2likes1CommentHow are you thinking about frequency capping?
Hey everyone! I'm currently doing a review of our frequency capping strategy to ensure that our fans are receiving the 'correct' number of comms and ensuring that the most relevant messages are prioritised. As part of this I'll be deep diving into contact frequency analysis, and reviewing engagement rate against number of messages received. Would love to hear from the community what you've tried/considered! How much do you rely on global frequency criteria and how much is determined at a segment level?367Views1like2CommentsEstimated Audience V Reachable Audience V sent
Hi, In campaign, does anyone know why the volumes between these 3 metrics would be so different, more so between reachable audience v what's actually sent (-255K). Est. audience (604K) Reachable Audience (601K) Sent (346K) Many Thanks,Solved79Views1like3CommentsLeveraging App Badges on iOS
What segmentation filters would I use to build a segment that pulls all iOS users who are eligible to receive an app badge? For instance, I imagine that some cocktail of these out-of-the-box segmentation filters would do the trick, but I'm not sure exactly how to dial them in (and couldn't find anything about this in Braze docs) Push Enabled Push Subscription Status Background Push Enabled Provisionally Authorized on iOS Any insight here would be super helpful, as I'm trying to measure what kind of lift we get when we use these app badges to bring users into the app during new feature announcements. Just to be super clear, here's what I'm referring to when I say app badge -- those little red dots we all know and love 🔴375Views1like2CommentsSegments
Does anyone know if it's possible to create groups within segments in Braze?I'd like to have two groups, where within each group, each condition is separated with 'AND' operators. Then in between the two groups, I want an 'OR' operator. But I can't seem to find a way to do this.318Views1like2CommentsUse most recent location in connected audience filters
Hi All, This conversation is related to a previous conversation I started about segmenting on locationbut is more related to API Triggering of canvases. I have a use case where I want to do some location based filtering, (e.g., select users with a most recent location inside an X miles radius of location Y). We can do this in the Braze UI quite easily, but unfortunately this requires static data from what I can see. We can't use a dynamic centre point or distance, e.g. using liquid or some other way of getting variables in. In other uses cases where we've needed to do dynamic filtering with API triggered canvases, I've used connected audience filters and passed them in with the API trigger. However, in this case I'm not sure it's possible - the documentation doesn't seem to specify anything around doing location based filtering or geofences. Just wondering if anyone has done anything similar? Or has any solutions? I've considered doing max latitude / min latitude, max longitude, min longitude type filtering, but it really needs to be radius based to fit in with some other requirements.289Views1like1Comment