Reporting and Analytics
36 TopicsWebinar Recording: Customer Roundtable: SQL Tools in Braze
Hi everyone! Braze Learning recently hosted a customer roundtable on SQL Tools in Braze (Query Builder and SQL Segment Extensions) with Braze Product Manager Guransh Singh and Braze customer Qliro. We explored: Overview -What are Query Builder and Segment Extensions? Why use these tools? Live Product Demo- What data we make accessible for querying, how it's stored in Braze, and how to get started with these tools in Braze Use cases and examples from real Braze customers- Braze customer Qliro joined us to share more about their implementation of SQL Segment Extensions Q&A If you didn't see it live, you can check it out at this link! Want more webinars?Our next webinar will be hosted with our 427 Innovation Lab - we'll be covering exciting new AI use cases in Braze from their Melting Points AI Guide - sign up here to join us on July 2nd or receive the recording! Curious about the latest product updates in Braze?Check out our latest monthly Discover What's New webinars covering product updates from April and May - and sign up to receive June's webinar!392Views5likes1CommentFindings from our December campaign analytics and performance survey
We recently conducted a survey to gain insights into how and when our marketing users review the analytics and performance of their campaigns and Canvases. We had an impressive response, with 1300 submissions. Thank you to everyone who participated! Timing of campaign/Canvas review survey findings: Within 24 hours after launch: 45% of you check your analytics right after launching a campaign or Canvas. This quick review allows for quick adjustments and optimizations of ongoing campaigns. If your campaign or Canvas will add users over time, donβt panic over early performance indicators, but keep an eye out for any warning signs. On specific days of the week: 20% of you prefer to check performance on set days, like Mondays and Fridays, which helps plan and strategize for the week ahead. Daily checks: 19% monitor active campaigns and Canvases daily, ensuring they stay on top of performance metrics. Varied by campaign/Canvas: A notable 46% of you also indicated your frequency depends on the specific campaign or Canvas and the metrics you track. This flexibility is key to adapting to different goals and strategies. Other: 8% of you have unique approaches that donβt fit into the other categories. Best practices for reviewing campaigns and Canvases: ποΈ Set a review schedule: Whether daily, weekly, or after a specific milestone, having a consistent schedule helps you stay organized and proactive as you launch new one-off and ever-green campaigns. π Focus on key metrics: Identify which metrics matter most for each campaign or Canvas. This could include engagement rates, conversion rates, or customer feedback. π€Έ Be flexible: As many of you noted, the approach can vary by campaign. Be open to adjusting your review process based on the goal of your campaign or Canvas. π Document your learnings: Keep track of insights gained from each review, and share your findings with other internal teams! This will help refine your marketing strategies and improve future campaigns or messaging tactics. How do you approach reviewing your campaigns and Canvases? What metrics do you find most valuable? Let's learn from each other! Share your analytics practices and insights in the comments below. Happy analyzing and happy holidays! π20Views3likes0CommentsData migration Braze <> Braze best practice
Hi! I'm working on migrating data from one braze instance to another and I have some questions regarding best practices that I haven't been able to find in any braze documentation. Is there a QA template or checklist for testing after a data migration or a new integration with another platform? What would be the best practice? For example, is sample testing on a few user profiles recommended, or how do you approach QA post-migration in the best way according to Braze? Is possible to clone any of the below via API or do they need to me manually recreated in the new instance? Campaigns Internal Users Email Templates Content Blocks Media Templates Thanks! BR, Emilia467Views2likes1CommentDo "other opens" include ANY machine opens
Open rate is a tertiary KPI, but I'd still like to understand how Braze defines "Other Opens" vs. "Machine Opens." Does the platform automatically remove all machine opens from "Other"? Or does it get a ping back and knows a human actually opened while using MPP?356Views1like1CommentCustomers report
Hello π Is there a way to make like a dashboard with the customers that I'm impacting with Braze and see how many communications these customers received on the last 30 days for example? Something like: 30% received more than 5 campaigns. 20% received 2 campaign....199Views1like0Comments