Findings from our December campaign analytics and performance survey

We recently conducted a survey to gain insights into how and when our marketing users review the analytics and performance of their campaigns and Canvases. We had an impressive response, with 1300 submissions. Thank you to everyone who participated!

Timing of campaign/Canvas review survey findings:

• Within 24 hours after launch: 45% of you check your analytics right after launching a campaign or Canvas. This quick review allows for quick adjustments and optimizations of ongoing campaigns. If your campaign or Canvas will add users over time, don’t panic over early performance indicators, but keep an eye out for any warning signs. 
• On specific days of the week: 20% of you prefer to check performance on set days, like Mondays and Fridays, which helps plan and strategize for the week ahead. 
• Daily checks: 19% monitor active campaigns and Canvases daily, ensuring they stay on top of performance metrics. 
• Varied by campaign/Canvas: A notable 46% of you also indicated your frequency depends on the specific campaign or Canvas and the metrics you track. This flexibility is key to adapting to different goals and strategies.
• Other: 8% of you have unique approaches that don’t fit into the other categories.

Best practices for reviewing campaigns and Canvases:

1. 🗓️ Set a review schedule: Whether daily, weekly, or after a specific milestone, having a consistent schedule helps you stay organized and proactive as you launch new one-off and ever-green campaigns. 
2. 📈 Focus on key metrics: Identify which metrics matter most for each campaign or Canvas. This could include engagement rates, conversion rates, or customer feedback.
3. 🤸 Be flexible: As many of you noted, the approach can vary by campaign. Be open to adjusting your review process based on the goal of your campaign or Canvas.
4. 📃 Document your learnings: Keep track of insights gained from each review, and share your findings with other internal teams! This will help refine your marketing strategies and improve future campaigns or messaging tactics.

How do you approach reviewing your campaigns and Canvases? What metrics do you find most valuable? Let's learn from each other! Share your analytics practices and insights in the comments below.

Happy analyzing and happy holidays! 🎄