Head of Personalised Marketing
Apply here: https://careers.cityfootballgroup.com/job/Manchester-Head-of-Personalised-Marketing/1223601701/https://careers.cityfootballgroup.com/job/Manchester-Head-of-Personalised-Marketing/1223601701/ Location: Manchester, GB Opening Date: 11 Jul 2025 Full Time / Part Time: Full Time Contract Type: Permanent Closing Date of Applications - 25/07/2025 Our Story Manchester City is an English Premier League club whose roots began in East Manchester. From its first incarnation as St Mark’s West Gorton in 1880, the club became Manchester City FC in 1894. Behind each title lies emotion, moments and memories that resonate with millions of supporters around the world. Manchester City fans are known for their commitment and togetherness, as a Club that fights to the end. Our Winning Team MCFC is built on a vision for sustainability, with an academy structure designed to support long-term first team success, to engagement with the communities in which we reside. Together with our passionate fans and valued network of partners, we are developing Manchester City’s future history. About The Role The Head of Personalised Marketing leads a team of cross-channel marketers to acquire, nurture and retain Man City fans. You will define, deliver and optimise the Club’s database growth with personalised marketing strategies., This role will act as the business lead in acquiring, developing and utilising first party data in fan-facing marketing activity, in order to maximise the commercial impact of the Club’s data-driven approach. You will have full responsibility for the management and delivery of campaigns across key performance marketing channels, including email, SMS, mobile messaging, and personalised web content, as well as managing the future development of interactive content and logged-in fan experiences, with the strategic goal of maximising engagement and referral revenue through the Club’s owned and operated channels and platforms. You will work closely with the Product and Fan Journey teams to deliver an efficient omni-channel fan acquisition strategy, ensuring Club channels are used in the most effective way to promote relevant products and experiences, while improving the integrated fan experience across multiple communication touchpoints. You will also liaise with other stakeholders across Media and Marketing and the wider business, including Partnerships, Media, Supporter Services and CITC, to ensure the most important content and messages are reaching the most relevant fans on the most suitable channels to drive maximum impact. Working closely with the Technology and Fan Experience Analytics & Insights teams, the Head of Personalised Marketing will also identify opportunities for new channels and tools to create integrated and personalised fan communication experiences, ensuring maximum engagement with high priority audiences and segments across City’s global fanbase. You will be responsible for managing the budget for growing and engaging our database, as well as owning relationships with specialist consultants, agencies and technical platforms required to deliver innovative and high performing personalised marketing tactics. The role holder will ensure a data-driven approach to decision making throughout, defining and measuring business-critical KPIs to help support delivery of the Club’s ambitious growth targets. This is Your City As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a simply health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts. Your Impact Lead the delivery of direct marketing and personalised communications to our known fans across multiple channels, including email, SMS, web, app and paid media platforms, with measurable commercial impact through fan engagement and sales. This is primarily through the Customer Engagement platform, Braze Define and lead a cost-effective fan growth strategy to increase the size of the Club’s marketable database and grow engagement on owned and operated channels, delivering maximum value through referral sales and engagement with commercial content, generating a positive ROI measured by fan lifetime value. Define and implement a personalisation strategy to deliver the most relevant marketing messages to different segments of fans at the most effective times, measured by repeat engagement and referral purchases from fans globally, with a particular focus on the Club’s priority growth markets. Analyse and interpret rich fan data to identify opportunities to tailor fan messages, marketing automation, and communication touchpoints to be as relevant, engaging and timely as possible, improving the experience for each fan and delivering maximum return on investment for the Club’s marketing activity across specific target audiences. Develop robust publishing calendars, style guides and briefing processes for all relevant personalised marketing channels, to effectively support the delivery of the Club’s strategic objectives and ensure all fan communications reflects the Club’s brand and values. Working alongside data and technology partners, assess, procure, and own the functional operation of technical platforms, dashboards and tools required to deliver the personalised marketing strategy, including prioritising a backlog of platform features and fan experience journeys to be delivered. Liaising with cross-functional stakeholders at all levels, to identify the highest priority audiences to reach, products to promote, and fan journeys to optimise through integrated cross-channel fan communications Develop a pipeline of innovative digital experiences for deployment at key moments in the season to maximise engagement and data capture on Man City’s owned and operated marketing channels, wherever possible looking to deliver industry firsts. Ensure that customer data is at all times used in an ethical and legally compliant manner in order to maintain fans trust and willingness to share personal data with Man City 10. Line management responsibility for the Personalised Marketing team using your skills as a leader to help coach and develop individuals’ marketing skills and confidence. Manage the departmental budget including decisions related to the appointment of external agencies or consultants ensuring that a positive return on investment can be shown. What we are looking for Essential Minimum of 7 years’ experience in Digital Marketing, including with enterprise CRM platforms Proven experience of working with the customer engagement platform, Braze Proven team management experience and formal leadership and management training/qualifications Clear understanding of omnichannel marketing and marketing automation Technical proficiency and strong level of digital literacy A degree or equivalent in marketing, communications, business management, IT or digital media, or a related field Excellent communication skills and high-level of English language and grammar skills Excellent attention to detail and ability to motivate a team to deliver excellent results Desirable Formal qualifications in digital marketing analytics, digital marketing, digital optimisation or related fields Professional experience of managing and delivering digital change and migration projects Working knowledge of project management methodologies and prioritisation models Broad knowledge and professional experience of the sports and entertainment landscape Creativity and flair for designing compelling campaigns and digital marketing activations City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation. We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview. Employment is subject to the provision of proof of eligibility to work in the UK. Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities. Job Segment: Channel Marketing, Direct Marketing, Communications, Marketing Communications, MarketingDirector of Lifecycle - NYC based
About ODDITY ODDITY is a consumer-tech company that builds and scales digital-first brands to disrupt offline-dominated categories. In under five years, we’ve launched two of the fastest-growing online beauty brands in the U.S.—IL MAKIAGE and SpoiledChild. IL MAKIAGE surpassed $300M in revenue with over 40M users in just four years. SpoiledChild, launched in early 2022, is scaling even faster. In 2023, ODDITY became a publicly traded company valued at over $2B and was named a TIME100 Most Influential Company. Our success comes from combining a performance-driven culture with breakthrough tech and product innovation. We’ve invested heavily in AI, data science, computer vision, and biotech to identify unmet needs and build solutions. Our proprietary computer vision technology captures hyperspectral wavelengths beyond human vision, and our acquisition of Revela—a biotech startup using AI for molecule discovery—brings proprietary ingredients to the beauty and wellness space. What You’ll Do Own the full lifecycle strategy—from onboarding to reactivation Build and optimize multi-channel CRM campaigns (email, SMS, push, in-app, etc.) Improve segmentation, journey mapping, and behavioral triggers Define and report on KPIs like LTV, churn, CAC payback, and retention Lead testing strategies to optimize offers, content, and timing Drive win-back programs with predictive analytics and targeted content What We’re Looking For 5+ years of experience in lifecycle/retention/CRM, ideally in DTC, telehealth, or gaming Proven success in driving LTV through full-funnel lifecycle programs Expertise in tools like Braze, Iterable, Klaviyo, or similar platforms Strong analytical mindset—confident in cohorts, funnels, and segmentation Passion for skincare, wellness, and customer-first thinking A builder’s mindset—you thrive in zero-to-one environments Highly collaborative across product, tech, marketing, and data Independent, proactive, and fast-moving To apply: Email Tom Feingersh at tomf@oddity.comSenior CRM Manager - APAC (in Singapore)
The CRM team at Wise is growing and we're looking for a Sr. CRM Manager to lead and mentor a growing team of CRM professionals in Singapore. They'll work closely with technical and non-technical stakeholders (Marketers, Growth Managers, Product Managers, UX Researchers, Engineers, Designers, Analysts etc.) to develop and manage our CRM strategy for our APAC customers. The ideal candidate is a mid-senior CRM professional with strong knowledge on segmentation, lifecycle management and stakeholder management. A strong track record of successful cross-channel initiatives where you were in charge of the end-to-end process of planning, developing and implementing customer-centric campaigns is equally a must. Knowing Braze and coming from a product-driven environment won't hurt either :D We know this is not just about what we look for, but also what we offer in return. You'll join a team of 20+ really strong CRM professionals where every single one of us is always keen to share our knowledge and experience. There's of course other perks like flexible working, 90 days each year to work from anywhere in the world, RSUs (actual shares!), private medical insurance, 6 weeks paid sabbatical after 4 years at Wise (on top of your annual leave) and many others. All the info you need is here, but if you have more questions or want to chat, feel free to reply in this thread.
Manager, Digital CRM
Key Responsibilities Lead Braze CRM implementation across European markets, focusing on promoting the league’s membership proposition EuroLeague ID, Fantasy Challenge, and the D2C streaming OTT product EuroLeague TV, whilst keeping Branding Guidelines and Tone of Voice. Oversee automated marketing flows and triggers. Ensure database quality management and foster database growth. Set KPIs and report on digital and direct marketing performance. Adopt a Test & Learn approach to ensure maximum effectiveness of currently live activity. Design, and execute new innovative CRM campaigns, continuously measuring performance, conducting rigorous A/B testing, and optimizing communications across channels. Serve as a CRM expert, advocating for best practices and staying abreast of innovative opportunities. Map customer journeys, analyze touchpoints, and strive for exceptional commercial campaign performance. Ensure that every communication we send is timely, relevant and engaging, using personalization where possible and always thinking about creating good outcomes for our fans. Work with various departments, especially the Sponsorship Team, to launch personalized CRM campaigns for our portfolio of key sponsors & partners Overview the quality of the data in our CDP (we use mParticle) Job Requirements 2 or more years’ experience in CRM or Direct Marketing roles at a mid-level (Senior Executive, Campaign Manager, CRM Specialist, CRM Consultant). Must hold EU nationality or possess a valid residency/work permit for Spain. Experience using Braze, or a similar Customer Engagement Platform like Bloomreach, including ideating, building and deploying lifecycle marketing campaigns with a high degree of personalization (Liquid logic knowledge is a plus). Experience using mParticle, or a similar Customer Data Platform like Segment or Tealium, including troubleshooting. Ability to communicate how tools work and their outputs to non-technical people. Technically proficient; while developer skills are not required, understanding digital ecosystem architecture and having sufficient HTML and CSS skills for building marketing emails is necessary. Advanced level of data visualization skills and experience in tools such as Tableau, Qlikview, PowerBI. We use Tableau, led by our Business Intelligence & Analytics team (BIA). Excellent digital vendor management skills, with the ability to interact effectively with senior digital stakeholders. Advanced level of English language. Proactive self-starter, team player, and strong communicator with a keen interest in advancing within the sports business industry. Excellent analytical and problem-solving skills. That means being able to parse the 2% of insight signals from the 98% of noise in the data Excellent time management skills and good at working in a fast-paced environment Comfortable with M365 suite of software, in particular use of Excel and PowerPoint Role Summary The ideal candidate will possess a strategic mindset, deep understanding of Marketing Technologies, and a track record of implementing successful CRM strategies to enhance customer engagement, loyalty & retention, and satisfaction. Job Benefits Join a company with a nice work environment and solid sports values and culture. Competitive salary Help in adapting to the advantages of living in the Mediterranean capital of Barcelona through our comprehensive Onboarding program Join a company who innovates to maximise our positive impact on our employees, in the communities and on the sports environment Enjoy working every day in the basketball world, in Euroleague Basketball, the company who manage the European Basketball competition Flexible working hours as a result of our objective-oriented and autonomy philosophy and also in Summer take advantage of our summer intensive working hours of 9:00 to 15:00. Subscription-based gym with a reduced price, including yoga classes and physiotherapy sessions in the office. Healthy mind and healthy body. Reduced price in a private health insurance policy Enjoy health benefits like organic fruit everyday Professional development without limits in a passionate team that really want to change the world. Be part of a family team where team building is our priority Staff might be required to travel Take part in creating company HR policy. Your feedback is always valued! Euroleague is a Baby friendly company: We help with Nursery expenses by reducing your so that we can have a better work-life balance Integral payroll payment in case of withdrawal.
CRM/Lifecycle Marketing Manager (Watertown, MA)
Apply here!Reporting to the Sr. Manager of Performance Marketing, the CRM / Lifecycle Marketing Manager leads NESN’s data-driven approach to the strategy, execution and optimization of user engagement, personalization, retention and reactivation. The CRM /Lifecycle Marketing Manager nurtures our loyal New England and Pittsburgh fans throughout their lifecycle with NESN and SNP’s digital products. They will partner with the larger marketing team on marketing plans, programs and campaigns; drive measurable lift; ensure consistency of brand representation across multiple channels; and collaborate with internal and external partners on various company initiatives. Most of all, they have extensive experience with A/B testing and experimentation, an eye for great creative and copy and excellent analytical marketing instincts. Please note - This is a hybrid role, working 4 days per week onsite in Watertown, MA. Essential Duties and Responsibilities: Strategy Development and Execution: Own, drive, and report on KPIs and targets related to onboarding, engagement, conversion, retention, churn, and reactivations. Lead the development of comprehensive strategies leveraging data and customer insights to achieve acquisition, engagement and retention goals. Develop a multi-channel communication strategy encompassing email, push notifications, in-app messages, and other channels as appropriate. Devise and execute promotional offer strategies and roadmaps, tracking and reporting against results. Propose and lead the development of longer term lifecycle marketing capabilities (e.g., SMS) Lead QBRs elucidating performance, learnings, and future opportunities. Cross-Functional Collaboration: Partner closely with Legal, Finance, Insights & Analytics, Sales, Product, and Engineering teams to ensure alignment and collaboration. Drive cross-functional campaign strategies and learnings across marketing initiatives, subscriber acquisition, programming/content, and sales efforts. Partner with external organizations to advance our objectives and ensure campaigns are holistic, leveraging our broader ecosystem’s reach and touch points. Customer Experience Enhancement: Build a holistic, personalized view of the customer experience, identifying pain points and recommending solutions. Lead actionable customer segmentations and personalization efforts to enhance customer touchpoints and communications. Stay updated on digital trends, competitors, and industry best practices to continually improve strategies. Partner with Product team to more efficiently evolve the customer experience and journeys throughout the customer lifecycle. Campaign Development and Optimization: Devise, launch, test, and optimize campaigns across the customer lifecycle, content calendar, and seasonal holidays through multiple channels. Monitor and analyze campaign results to understand efficacy and guide optimization efforts. Develop robust test and learn strategies to optimize campaigns and improve key engagement and retention metrics. Share out results with key stakeholders in a succinct fashion for implementation and optimizations in future campaigns. Vendor Management and Growth Marketing: Manage CRM agency and team in activation of data and customer insights. Lead internal (or external vendor partners) team of growth marketers to execute on key projects. Provide recommendations for goals, KPIs, and targets using internal knowledge sources. Analyze product performance and identify improvements to drive usage and growth strategies. Product Management and In-Product Messaging: Understand user needs and behaviors to drive product roadmap decisions. Develop in-product messaging strategy from idea to execution, ensuring alignment with overall marketing initiatives. Balance the needs of multiple teams and stakeholders and act as a central resource for cross-functional collaboration. Turn roadmap into detailed project plans and manage execution to fruition, conveying progress and results effectively. Qualifications: 5+ years of experience executing targeted marketing campaigns, effective promotions, and lifecycle marketing or CRM Bachelor’s degree required Experience working for a sports team, network, streaming, or tech company a bonus Strong experience in a mobile-first, omnichannel, subscription environment Proficiency in Marketing Automation and MarTech software (ideally Braze) Comfortable in a data-driven business environment and able to pivot readily based on real-time data Detail oriented with excellent organizational skills Solid interpersonal and communication skills Intimate understanding of design, copy, and email best practices/guidelines; HTML coding and design experience preferred Strong ability to work collaboratively in a team-oriented environment across various departments A demonstrated ability work under limited supervision in a high pressure and loosely structured environment Positive, people-oriented, and energetic attitude Ability to work from the Watertown, MA office four days with option for one remote day per week, and willingness to work weekends and evenings on an as needed basis Must embrace the NESN Core Values: People, Customer Focus, Adaptability, Teamwork, Diversity, Integrity, Accountability, Passion and Social Responsibility. Who We Are: NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials. NESN also manages SportsNet Pittsburgh, a recently branded regional sports network that televises Pittsburgh Penguins and Pittsburgh Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY. Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration. NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.Head of CRM @ Indeed Flex
Location: London, England, United Kingdom We are Indeed Flex. We Help People Get Jobs. Right now, we’re hiring! The current staffing model is broken, with low wages and limited opportunities. As flexible work continues to grow, we’re taking a radically different approach: providing job seekers with control, ownership and choice, so employees can find the working patterns and scenarios to suit their lifestyles. In doing so, we aim to revolutionise the industry. After demonstrating our approach throughout the UK under the Syft brand, we were acquired by Indeed.com in 2019 and we rebranded to Indeed Flex in 2020. With continued independence and phenomenal levels of support we’ve been able to accelerate our mission as we expand throughout the US as well as the UK. Fast growth creates tremendous opportunities - come and join a team of inquisitive, passionate, and driven individuals helping each other grow and building something meaningful! Main Purpose Indeed Flex is seeking a highly-organized, data driven, creative and tenacious Head of CRM to lead our centralized CRM Marketing team. With a remit spanning UK and US territories, the Head of CRM will ensure we provide an industry-leading experience for jobseekers by delivering the right message, to the right audience, at the right time. Your efforts will directly drive business impacts through meaningful lifecycle engagement, partnering stakeholder teams to deliver communications that enable seamless jobseeker acquisition, drive longer term retention and build value in our brand and services. Responsibilities & Duties Manage and optimize our CRM technological stack (email, SMS, in-app message, push notification), prioritizing data integrity and compliance. Oversee system integrations for data capture and management (including event/attribute mapping and segmentation) alongside campaign tracking. Partner with Product, Technology and Engineering teams as lead subject matter expert, providing guidance and advice in terms of acquisition funnel and app transactional communications. Devise robust CRM strategies leveraging marketing automation to drive shift frequency and longer term retention. Influence business direction, establishing strong working relationships with peers/colleagues and taking a lead role in driving new ideas/initiatives to execution. Operate a stakeholder model for BAU demand, spanning campaign design, QA, data segmentation, scheduling, execution and reporting. Cultivate a culture of testing, exploring new approaches/technologies and driving continuous improvement in efficiency. Manage vendor relationships. Build and motivate the CRM team, creating opportunities for the team to grow and flourish. Requirements Proven experience in a customer marketing, email marketing, or engagement marketing role, preferably across multiple territories. Resilience and excellent stakeholder management experience in a complex environment. Extensive experience of user journey mapping, A/B testing and post-campaign analysis Experience of managing direct reports A track-record of demonstrable business results through testing and deploying effective marketing and lifecycle campaigns across different channels Expert knowledge of customer data management processes, segmentation and databases. Experience of establishing marketing lifecycle automation Extensive knowledge of Braze, plus an understanding of other CRM platforms Skilled at planning, organising, prioritising, and executing simultaneous projects and activities Ability to thrive in a fast-paced, collaborative team environment A self-starting attitude, high internal drive, requires minimal direction. Benefits Up to £80,000 salary per annum + bonus 25 days holiday Hybrid/Flexible working model (Monday & Friday Office days) Free lunch in office Cycle to work scheme Pension Private Medical Healthcare Dental Plan Discounted gym membership Day off on your birthday Regular team building events Perkbox - discounts and goodies on some of your favourite brands You’ll fit right in at Indeed Flex if: You’re a great communicator and highly collaborative. We’re best when we all pull in the same direction You don’t mind doing the work, whatever it is - you can see the impact at the end and you’re in it for the long haul Data is your heart and soul - you know you need it to drive you in the right direction You’re proactive and always willing to learn You can navigate the ambiguity and high levels of autonomy in a scale up environment - you know what we’re about and you want to be a part of it Click here to apply.
Open Role at Vans: Sr Manager, Retention Marketing
Location: Vans Costa Mesa HQ, CA (3x a week minimum) Description: As a member of the Vans Americas eCommerce organization, the Senior Manager Retention Marketing will lead a team responsible for consumer communication & marketing via our Email, SMS and App Push channels. Through these channels, the Senior Manager will focus on consumer retention & lifetime value, and drive the respective revenue targets. Full Job Description: https://vfc.wd5.myworkdayjobs.com/en-US/vfc_careers/job/Vans--Senior-Manager--Retention-Marketing_R-20240603-0120-1 Salary Range (Optional) $127,008.00 USD - $158,760.00 USD annually
