Manager, Digital CRM

Key Responsibilities

• Lead Braze CRM implementation across European markets, focusing on promoting the league’s membership proposition EuroLeague ID, Fantasy Challenge, and the D2C streaming OTT product EuroLeague TV, whilst keeping Branding Guidelines and Tone of Voice.
• Oversee automated marketing flows and triggers.
• Ensure database quality management and foster database growth.
• Set KPIs and report on digital and direct marketing performance.
• Adopt a Test & Learn approach to ensure maximum effectiveness of currently live activity.
• Design, and execute new innovative CRM campaigns, continuously measuring performance, conducting rigorous A/B testing, and optimizing communications across channels.
• Serve as a CRM expert, advocating for best practices and staying abreast of innovative opportunities.
• Map customer journeys, analyze touchpoints, and strive for exceptional commercial campaign performance.
• Ensure that every communication we send is timely, relevant and engaging, using personalization where possible and always thinking about creating good outcomes for our fans.
• Work with various departments, especially the Sponsorship Team, to launch personalized CRM campaigns for our portfolio of key sponsors & partners
• Overview the quality of the data in our CDP (we use mParticle)

Job Requirements

• 2 or more years’ experience in CRM or Direct Marketing roles at a mid-level (Senior Executive, Campaign Manager, CRM Specialist, CRM Consultant).
• Must hold EU nationality or possess a valid residency/work permit for Spain.
• Experience using Braze, or a similar Customer Engagement Platform like Bloomreach, including ideating, building and deploying lifecycle marketing campaigns with a high degree of personalization (Liquid logic knowledge is a plus).
• Experience using mParticle, or a similar Customer Data Platform like Segment or Tealium, including troubleshooting.
• Ability to communicate how tools work and their outputs to non-technical people.
• Technically proficient; while developer skills are not required, understanding digital ecosystem architecture and having sufficient HTML and CSS skills for building marketing emails is necessary.
• Advanced level of data visualization skills and experience in tools such as Tableau, Qlikview, PowerBI. We use Tableau, led by our Business Intelligence & Analytics team (BIA).
• Excellent digital vendor management skills, with the ability to interact effectively with senior digital stakeholders.
• Advanced level of English language.
• Proactive self-starter, team player, and strong communicator with a keen interest in advancing within the sports business industry.
• Excellent analytical and problem-solving skills. That means being able to parse the 2% of insight signals from the 98% of noise in the data
• Excellent time management skills and good at working in a fast-paced environment
• Comfortable with M365 suite of software, in particular use of Excel and PowerPoint

Role Summary

The ideal candidate will possess a strategic mindset, deep understanding of Marketing Technologies, and a track record of implementing successful CRM strategies to enhance customer engagement, loyalty & retention, and satisfaction.

Job Benefits

• Join a company with a nice work environment and solid sports values and culture.
• Competitive salary
• Help in adapting to the advantages of living in the Mediterranean capital of Barcelona through our comprehensive Onboarding program
• Join a company who innovates to maximise our positive impact on our employees, in the communities and on the sports environment
• Enjoy working every day in the basketball world, in Euroleague Basketball, the company who manage the European Basketball competition
• Flexible working hours as a result of our objective-oriented and autonomy philosophy and also in Summer take advantage of our summer intensive working hours of 9:00 to 15:00.
• Subscription-based gym with a reduced price, including yoga classes and physiotherapy sessions in the office. Healthy mind and healthy body.
• Reduced price in a private health insurance policy
• Enjoy health benefits like organic fruit everyday
• Professional development without limits in a passionate team that really want to change the world.
• Be part of a family team where team building is our priority
• Staff might be required to travel
• Take part in creating company HR policy. Your feedback is always valued!
• Euroleague is a Baby friendly company: We help with Nursery expenses by reducing your so that we can have a better work-life balance
• Integral payroll payment in case of withdrawal.