Knowledge Base Article
Head of CRM @ Indeed Flex
Location: London, England, United Kingdom
We are Indeed Flex. We Help People Get Jobs. Right now, we’re hiring!
The current staffing model is broken, with low wages and limited opportunities. As flexible work continues to grow, we’re taking a radically different approach: providing job seekers with control, ownership and choice, so employees can find the working patterns and scenarios to suit their lifestyles. In doing so, we aim to revolutionise the industry.
After demonstrating our approach throughout the UK under the Syft brand, we were acquired by Indeed.com in 2019 and we rebranded to Indeed Flex in 2020. With continued independence and phenomenal levels of support we’ve been able to accelerate our mission as we expand throughout the US as well as the UK. Fast growth creates tremendous opportunities - come and join a team of inquisitive, passionate, and driven individuals helping each other grow and building something meaningful!
Main Purpose
Indeed Flex is seeking a highly-organized, data driven, creative and tenacious Head of CRM to lead our centralized CRM Marketing team. With a remit spanning UK and US territories, the Head of CRM will ensure we provide an industry-leading experience for jobseekers by delivering the right message, to the right audience, at the right time.
Your efforts will directly drive business impacts through meaningful lifecycle engagement, partnering stakeholder teams to deliver communications that enable seamless jobseeker acquisition, drive longer term retention and build value in our brand and services.
Responsibilities & Duties
- Manage and optimize our CRM technological stack (email, SMS, in-app message, push notification), prioritizing data integrity and compliance.
- Oversee system integrations for data capture and management (including event/attribute mapping and segmentation) alongside campaign tracking.
- Partner with Product, Technology and Engineering teams as lead subject matter expert, providing guidance and advice in terms of acquisition funnel and app transactional communications.
- Devise robust CRM strategies leveraging marketing automation to drive shift frequency and longer term retention.
- Influence business direction, establishing strong working relationships with peers/colleagues and taking a lead role in driving new ideas/initiatives to execution.
- Operate a stakeholder model for BAU demand, spanning campaign design, QA, data segmentation, scheduling, execution and reporting.
- Cultivate a culture of testing, exploring new approaches/technologies and driving continuous improvement in efficiency.
- Manage vendor relationships.
- Build and motivate the CRM team, creating opportunities for the team to grow and flourish.
Requirements
- Proven experience in a customer marketing, email marketing, or engagement marketing role, preferably across multiple territories.
- Resilience and excellent stakeholder management experience in a complex environment.
- Extensive experience of user journey mapping, A/B testing and post-campaign analysis
- Experience of managing direct reports
- A track-record of demonstrable business results through testing and deploying effective marketing and lifecycle campaigns across different channels
- Expert knowledge of customer data management processes, segmentation and databases.
- Experience of establishing marketing lifecycle automation
- Extensive knowledge of Braze, plus an understanding of other CRM platforms
- Skilled at planning, organising, prioritising, and executing simultaneous projects and activities
- Ability to thrive in a fast-paced, collaborative team environment
- A self-starting attitude, high internal drive, requires minimal direction.
Benefits
- Up to £80,000 salary per annum + bonus
- 25 days holiday
- Hybrid/Flexible working model (Monday & Friday Office days)
- Free lunch in office
- Cycle to work scheme
- Pension
- Private Medical Healthcare
- Dental Plan
- Discounted gym membership
- Day off on your birthday
- Regular team building events
- Perkbox - discounts and goodies on some of your favourite brands
You’ll fit right in at Indeed Flex if:
- You’re a great communicator and highly collaborative. We’re best when we all pull in the same direction
- You don’t mind doing the work, whatever it is - you can see the impact at the end and you’re in it for the long haul
- Data is your heart and soul - you know you need it to drive you in the right direction
- You’re proactive and always willing to learn
- You can navigate the ambiguity and high levels of autonomy in a scale up environment - you know what we’re about and you want to be a part of it
Click here to apply.
Published 6 months ago
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