Head of CRM Operations
Location: Paris Description: You're customer obsessed and can't base any decision without data? Come join the Deezer CRM team! We have taken our obsession for our users and injected it with new thinking and ways to disrupt how we do CRM. For this transformative organisation, we need a diverse team of CRM experts all dedicated to design, build and activate new ways to engage our users. Beyond ideation and concepting, we need resourceful individuals who can dig into the how and thrive working in a dynamic environment to get things done. As the Head of CRM Operations, you lead a team of CRM experts focusing on building strong engagement at each stage of the user lifecycle. You and your team work day to day with the content, marketing and product teams to translate business needs into customer centric plans. From strategy to planning and activation your team drives end-to-end processes to deliver innovative & personalised CRM campaigns across all channels. Full job desc
Open Role at Vans: Sr Manager, Retention Marketing
Location: Vans Costa Mesa HQ, CA (3x a week minimum) Description: As a member of the Vans Americas eCommerce organization, the Senior Manager Retention Marketing will lead a team responsible for consumer communication & marketing via our Email, SMS and App Push channels. Through these channels, the Senior Manager will focus on consumer retention & lifetime value, and drive the respective revenue targets. Full Job Description: https://vfc.wd5.myworkdayjobs.com/en-US/vfc_careers/job/Vans--Senior-Manager--Retention-Marketing_R-20240603-0120-1 Salary Range (Optional) $127,008.00 USD - $158,760.00 USD annually
Manager, Digital CRM
Key Responsibilities Lead Braze CRM implementation across European markets, focusing on promoting the league’s membership proposition EuroLeague ID, Fantasy Challenge, and the D2C streaming OTT product EuroLeague TV, whilst keeping Branding Guidelines and Tone of Voice. Oversee automated marketing flows and triggers. Ensure database quality management and foster database growth. Set KPIs and report on digital and direct marketing performance. Adopt a Test & Learn approach to ensure maximum effectiveness of currently live activity. Design, and execute new innovative CRM campaigns, continuously measuring performance, conducting rigorous A/B testing, and optimizing communications across channels. Serve as a CRM expert, advocating for best practices and staying abreast of innovative opportunities. Map customer journeys, analyze touchpoints, and strive for exceptional commercial campaign performance. Ensure that every communication we send is timely, relevant and engaging, using personalization where possible and always thinking about creating good outcomes for our fans. Work with various departments, especially the Sponsorship Team, to launch personalized CRM campaigns for our portfolio of key sponsors & partners Overview the quality of the data in our CDP (we use mParticle) Job Requirements 2 or more years’ experience in CRM or Direct Marketing roles at a mid-level (Senior Executive, Campaign Manager, CRM Specialist, CRM Consultant). Must hold EU nationality or possess a valid residency/work permit for Spain. Experience using Braze, or a similar Customer Engagement Platform like Bloomreach, including ideating, building and deploying lifecycle marketing campaigns with a high degree of personalization (Liquid logic knowledge is a plus). Experience using mParticle, or a similar Customer Data Platform like Segment or Tealium, including troubleshooting. Ability to communicate how tools work and their outputs to non-technical people. Technically proficient; while developer skills are not required, understanding digital ecosystem architecture and having sufficient HTML and CSS skills for building marketing emails is necessary. Advanced level of data visualization skills and experience in tools such as Tableau, Qlikview, PowerBI. We use Tableau, led by our Business Intelligence & Analytics team (BIA). Excellent digital vendor management skills, with the ability to interact effectively with senior digital stakeholders. Advanced level of English language. Proactive self-starter, team player, and strong communicator with a keen interest in advancing within the sports business industry. Excellent analytical and problem-solving skills. That means being able to parse the 2% of insight signals from the 98% of noise in the data Excellent time management skills and good at working in a fast-paced environment Comfortable with M365 suite of software, in particular use of Excel and PowerPoint Role Summary The ideal candidate will possess a strategic mindset, deep understanding of Marketing Technologies, and a track record of implementing successful CRM strategies to enhance customer engagement, loyalty & retention, and satisfaction. Job Benefits Join a company with a nice work environment and solid sports values and culture. Competitive salary Help in adapting to the advantages of living in the Mediterranean capital of Barcelona through our comprehensive Onboarding program Join a company who innovates to maximise our positive impact on our employees, in the communities and on the sports environment Enjoy working every day in the basketball world, in Euroleague Basketball, the company who manage the European Basketball competition Flexible working hours as a result of our objective-oriented and autonomy philosophy and also in Summer take advantage of our summer intensive working hours of 9:00 to 15:00. Subscription-based gym with a reduced price, including yoga classes and physiotherapy sessions in the office. Healthy mind and healthy body. Reduced price in a private health insurance policy Enjoy health benefits like organic fruit everyday Professional development without limits in a passionate team that really want to change the world. Be part of a family team where team building is our priority Staff might be required to travel Take part in creating company HR policy. Your feedback is always valued! Euroleague is a Baby friendly company: We help with Nursery expenses by reducing your so that we can have a better work-life balance Integral payroll payment in case of withdrawal.Client Manager - App Marketing Agency Wuzzon
Location - Amsterdam, Netherlands Client manager app marketing (32-40 hours) Mission of your function: Your mission is to make advertisers happy. You are the indispensable link in making app campaigns successful for customers such as Shell, Peaks, Scoupy and Glimble. You have a passion for (app) marketing technologies and you are the first point of contact for our customers, with whom you build lasting relationships. Even though the app marketing playing field may still be fairly new to you, you’re looking forward to immersing yourself in it. Your goal is to maximize ROAS, manage budgets and help Wuzzon grow to strengthen its position in Europe as the #1 app marketing agency in the Benelux. As a client manager you will work with a team of specialists who carry out the entire portfolio of app marketing activities, such as managing Google App- and Apple Search Ads campaigns, app store optimization, the retention and engagement process. Since we partly work remotely, you have extra freedom and this motivates you. You will join an enthusiastic and driven team, in which you play an important role and help us achieve our ambitious growth objectives. Outcomes you will achieve As a client manager, you are responsible for managing customer teams and you are involved in the delivery and expansion of services and strengthening the collaboration with the customer. You are strong in maintaining good contact with internal and external stakeholders. Customer-oriented acting is in your DNA. You know how to create a vision for customer satisfaction and growth. Wuzzon team is inspired by your knowledge, working method, positive spirit and drive to get the best out of yourself and others. You first identify potential business opportunities and are busy maximizing our added value. You can switch well between the various customers and you carefully manage the budget. You devise new strategies and methods to improve processes and productivity within Wuzzon. Campaigns are extensively reported, tracked and analyzed because you understand the challenges of the customer. Because you are interested in market developments, subscribed to various industry newsletters and regularly visit trade fairs and events and/or follow (online) courses, you are up to date and you see opportunities to improve yourself and the company. You can manage a team of 2-3 people. You feel comfortable in a small and close-knit, dynamic working environment and you speak the language of both the marketer and the IT specialist. with a flexible and pragmatic approach, nothing is too much for you and you achieve concrete goals. What do you need to achieve these outcomes? Just like during your HBO or WO study, in your group of friends or your previous job, you are the one who wants to get the best out of yourself with great enthusiasm and an enormous drive. You inquire about possible wishes and needs of the customers. Online marketing, analysis tooling and CRM tooling is not new to you. You have the ability to manage yourself, take initiative, work with tight deadlines and always have a positive attitude. You have an excellent command of the Dutch and English language You recognize yourself strongly in our core values: freedom, responsibility, trust, happiness and improvement. Proven track record of building strong relationships to drive business growth. 2-4 years of relevant work experience, preferably on the agency side. You have affinity with online marketing / mobile / app marketing. What do you get in return for your hard work? Competitive salary Laptop and expense allowance Lots of freedom and daily connection with an informal, young, driven and enthusiastic team Lots of room for personal development Career opportunities Remote working options with optional office space in the heart of Amsterdam Regular Wuzzon meetups in the Randstad with the whole team Training and learning options About Wuzzon Wuzzon is the most fun app marketing agency in the Netherlands. Happy consumers, publishers and happy advertisers, that is our mission. Our team of conversion specialists ensures more app downloads, registrations and purchases for customers such as Wehkamp, Picnic, Peaks and Cake on a daily basis. Something for you? Do you see yourself developing in a work culture that is characterized as open, transparent, pleasant, involved and result-driven? Please contact us by sending your CV and motivation letter to brigitta@wuzzon.com, or fill in the form below. If you have any questions, feel free to contact us on +3120-8202355.
