Control Group question
Does anyone know what the advantage is of having a control group exit a canvas immediately vs. leaving them in the Canvas?
Forum Discussion
2 Replies
to see if a canvas drives users toward conversions at a higher rate than not receiving anything! basically to ensure that what you're doing is valuable for the user
You'll be able to see the % lift and confidence of the control group vs. different variants in the Canvas Analytics page, too! As well as in the funnel reports and Retention reports.
