Let's hear what the research says about channels in the 2024 CER
aprildmullen, what channels are marketers using the most based on the research?
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Brands are enhancing their cross-channel user experiences and planning to expand across more channels. Survey respondents are using or planning to use channels like email (45%), mobile and web push (43%), targeted app/web content (41%), and in-app/browser messaging (40%). Surprisingly, messaging apps like WhatsApp and Line lead at 47%. Another emerging channel is paid media powered by first-party data (41%).
