[Tech-for-good] CRM Manager @WeAre8 | Social media app | SYDNEY, AUSTRALIA

About WeAre8

• WeAre8 is a social media platform on a mission to save the planet. WeAre8 unites creators, the community, its citizens and brands to positively change the world.
• Built on the belief that social media should serve you, value your time and empower you to make an impact every day, we have developed a platform that brings people together and includes a video advertising solution for brands that is transparent, efficient, effective and sustainable.
• The WeAre8 platform enables brands to connect with people in an environment built with love and free from hate. Every time a brand advertises on our platform, we donate money to saving our planet and pay people for their time, who can then “pay it forward” to other areas of social impact such as disadvantage, equality, heath and education.
• WeAre8 is a certified B Corp committed to transforming the $450B global digital advertising ecosystem to deliver social impact on the world and being a force for good.

WeAre8 is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We encourage applications from people with disabilities, LGBTIQA+ people, women, and people with diverse linguistic and cultural backgrounds for all of our roles.

Our Values

• Inclusive - We are for everyone. We don’t care about the colour of your skin, who you kiss or how many followers you have, we value you for being you.
• Magical - We make the impossible possible. Together we have the power to change the world in just 8 minutes a day. Now that is magical!
• Elevated - We want people to feel elevated and valued when they use our technology and inspire them to use their collective voice to imbue positive change. We elevate and celebrate brands who are using their ad dollars as a force for good.
• Trusted - Transparency and trust is at the core of everything we do. Our technology enables brands and people to unite in a way that people feel valued, respected and rewarded everyday.

About the Role

Owning the CRM function internationally (AU, UK, and more to come), this role is responsible for developing and executing multi-channel end-to-end campaigns and nurture programs to activate, maintain and deepen engagement with users (citizens) globally, aimed to improve retention and increase revenue. You will be taking the CRM and lifecycle strategy to the next level by analysing touchpoints with the WeAre8 app, enabling us to better connect with our citizens and driving engagement through crafting the right message to the right person at the right time.

About You

With a strategic and process-focused mindset, you are a data-driven CRM professional who proactively strives to identify and implement opportunities to improve effectiveness and efficiency in everything you do. Likely with experience in media, marketing, advertising, tech and digital sectors, you have a proven track record in delivering on growth targets through lifecycle marketing and are passionate about establishing and executing robust end-to-end CRM strategies focused on high-quality interactions.

Responsibilities

• Work closely with the Head of Digital Marketing to establish and evolve the lifecycle strategy for activation, nurture and retention of citizens globally.
• Define, develop - in collaboration with the creative team - and deliver automated marcomms integrated across channels to onboard, deepen and awaken engagement with citizens. Manage user segmentation and targeting, email and push notification campaigns, and user journeys.
• Build out campaign and nurturing templates to execute effectively and efficiently for B2C and B2B, across multiple channels and markets.
• Support the Head of Digital Marketing with tracking, reporting on key metrics of success, and sharing actionable insights.
• Leverage data-driven insights, best practice and A/B testing to innovate, execute with excellence, continuously test and optimise activity to maximise performance.
• Collaborate with cross-functional teams across markets to identify cohorts of citizens and opportunities in the user journey that can be automated to deliver the right message to the right person at the right time.

Qualifications & skills required for this role

• Minimum of 5 years’ experience working in CRM, from lifecycle marketing strategy through to execution delivering user-centric nurturing campaigns across channels, ideally for an app-based product (push notifications, email, in-app messages, etc.).
• Strong proficiency in CRM tools, especially Braze (Hubspot also desirable).
• Strong analytical skills turning data into actionable insights and leveraging data to drive positive outcomes against targets.
• Demonstrable experience in A/B testing, multivariate testing, market segmentation, and customer preferences through a user-centric approach.
• Attention to detail, with excellent organisational, communication and project management skills to manage high volume at speed.

A note on reasonable adjustments - WeAre8 recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to our recruitment/interview process to support this please let us know in your covering letter.

What we offer

• Competitive salary
• Stock options
• Private health insurance
• Mobile phone reimbursement
• The opportunity to work on a global tech-for-good platform
• A dedicated focus on great company culture underpinned by our B Corp certification and our commitment to our people and our planet. Our team is our most valuable asset.
• Work-life balance - we work hard because we enjoy our work and we are on a mission to make an impact, we are also a B Corp who promotes wellbeing and sustainability for our people and the planet and we offer a range of wellbeing support, culture building events and other perks