Knowledge Base Article
Great to see your enthusiasm for CRM and customer engagement! Since you're looking to grow your career in a Braze-driven role, I'd highly recommend diving deep into the Braze documentation and getting comfortable with the technical side of modern CRM. Sometimes, if a resume leans more toward social media marketing, there can be an inherent bias, so really highlight any technical skills you have, so whether it’s segmentation logic, automation, tagging, or working with APIs and webhooks.
In today’s CRM landscape, successful managers often have one foot in marketing and one in engineering, so getting familiar with Liquid syntax, webhooks, and data flows will set you apart. If you don’t have technical experience yet, start by learning the lingo and experimenting where you can. There's some community members that post free Braze educational videos on YouTube - check those out before going into interviews.
For applications, tailor your cover letter to showcase how excited you are about the technical aspects of marketing automation and emphasize your ability to bridge the gap between marketing and engineering. Best of luck. Excited to see where you land!
I should have a couple remote CRM Specialist roles coming up this quarter, I'll reach out when they go live.
Hi Anne!
Thanks so much for your thoughtful reply! I absolutely love what you said about bridging the gap between marketing and engineering and more strongly highlighting my technical experience with segmentation logic, automation, etc. That's exactly what I'm going for.
So far, I've been prioritizing achievements or results on my resumes vs technical skills. But perhaps I can find a creative way to combine the two and more strongly emphasize my role in CRM management.
I hope you don't mind that I sent you a connection request on LinkedIn. I would be happy to add another crm/customer engagement enthusiast to my network! And I'll be sure to keep my eyes peeled in case you reach out regarding the CRM Specialist opportunities!
Thank you, Anne!