Forum Discussion
Conversion Rate over 100%?
Hi, I'm struggling to understand the performance of one of our Canvases. I have both the conversion event and exit criteria as "any purchase", and users cannot re-enter the canvas. When I analyze ...
Hi,
Braze does not current track direct conversions (or even session based conversions).
In the simplest terms, the conversion is based on they are in the campaign or canvas and a conversion occurred in the conversion widow - There is a bit more to it than that.
How long of a conversion window are you using? The shorter the less noise. Also, are you using other means to help track such as google UTM's or promo codes?
There are improvements that are slated for conversion tracking but they have not surfaced yet.
