Hi everyone, We're looking for ways to increase the number of contactable users. Some key actions we're considering include: A/B testing in the onboarding phase Ad hoc campaigns with in-app notif...
Hi NirnayP, your use case is very helpful as well 😀
Can you just tell me how you manage operationally this frequency cap? Braze only provides frequency cap rules for campaigns or canvases with tag but not to audiences.
Let me rephrase to be super clear.
You have 10 campaigns/canvases with different 10 different objective (imagine abandoned cart, first payment, subscription premium, complete profile etc...).
You have this segmentation:
3x Weekly(3 sends in a week) if there is no activity in the last 7 days.
Weekly(one send in a week) if there is no activity in the last 120 days.
Monthly(one send in a month) if there is no activity in the last 90 days.
Do you create the same campaign/canvas with same objective for each of this audience and "play" with tag in the campaign/canvas and set a frequency cap for tags?
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marketing consent","id":"message:4419","revisionNum":1,"repliesCount":7,"author":{"__ref":"User:user:2816"},"depth":0,"hasGivenKudo":false,"board":{"__ref":"Forum:board:channels"},"conversation":{"__ref":"Conversation:conversation:4419"},"readOnly":false,"editFrozen":false,"moderationData":{"__ref":"ModerationData:moderation_data:4419"},"body@stripHtml({\"truncateLength\":200})":" Hi everyone, We're looking for ways to increase the number of contactable users. Some key actions we're considering include: A/B testing in the onboarding phase Ad hoc campaigns with in-app notif...","body@stringLength":"708","rawBody":"
Hi everyone,
We're looking for ways to increase the number of contactable users. Some key actions we're considering include:
A/B testing in the onboarding phase
Ad hoc campaigns with in-app notifications for unsubscribed users
Creating subscription groups (as we currently don't have any)
Has anyone come across a successful case study on this? Or perhaps key metrics, like average user consent rates by industry, or useful websites for inspiration?
We're struggling a bit with translating theory into practice, so any insights would be greatly appreciated.
We're looking for ways to increase the number of contactable users. Some key actions we're considering include:
A/B testing in the onboarding phase
Ad hoc campaigns with in-app notifications for unsubscribed users
Creating subscription groups (as we currently don't have any)
Has anyone come across a successful case study on this? Or perhaps key metrics, like average user consent rates by industry, or useful websites for inspiration?
We're struggling a bit with translating theory into practice, so any insights would be greatly appreciated.
Hi NirnayP, your use case is very helpful as well 😀
Can you just tell me how you manage operationally this frequency cap? Braze only provides frequency cap rules for campaigns or canvases with tag but not to audiences.
Let me rephrase to be super clear.
You have 10 campaigns/canvases with different 10 different objective (imagine abandoned cart, first payment, subscription premium, complete profile etc...).
You have this segmentation:
3x Weekly(3 sends in a week) if there is no activity in the last 7 days.
Weekly(one send in a week) if there is no activity in the last 120 days.
Monthly(one send in a month) if there is no activity in the last 90 days.
Do you create the same campaign/canvas with same objective for each of this audience and \"play\" with tag in the campaign/canvas and set a frequency cap for tags?
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Hi NirnayP, your use case is very helpful as well 😀
Can you just tell me how you manage operationally this frequency cap? Braze only provides frequency cap rules for campaigns or canvases with tag but not to audiences.
Let me rephrase to be super clear.
You have 10 campaigns/canvases with different 10 different objective (imagine abandoned cart, first payment, subscription premium, complete profile etc...).
You have this segmentation:
3x Weekly(3 sends in a week) if there is no activity in the last 7 days.
Weekly(one send in a week) if there is no activity in the last 120 days.
Monthly(one send in a month) if there is no activity in the last 90 days.
Do you create the same campaign/canvas with same objective for each of this audience and \"play\" with tag in the campaign/canvas and set a frequency cap for tags?
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