Forum Discussion
Users marketing consent
Hi everyone, We're looking for ways to increase the number of contactable users. Some key actions we're considering include: A/B testing in the onboarding phase Ad hoc campaigns with in-app notif...
Thank you Jonathan! Your use case is quite intersting. Do you have some other relevant insights to share? Did you test the subscription group before launching them for the whole database?
We started gradually first, with some Ad-hoc emails, but the results were really promising and we moved quickly.
We found out that our new customers, were likeliest to engage and wanted to shape their preferences early on.
On the other side, we noticed little engagement on triggered comms, which made sense as users are used to receiving them, or even expecting.
