Forum Discussion
Users marketing consent
Hi everyone, We're looking for ways to increase the number of contactable users. Some key actions we're considering include: A/B testing in the onboarding phase Ad hoc campaigns with in-app notif...
Hi Matteo,
In any case, there are 2 main factors that lead to increasing contactable users:
1. New user intake
2. Lowering unsubscribe rate
From your post, I think you are more interested in the second point, and I would say the first thing you should move to set up is the subscription groups and get that Email Preference Center up and running. We implemented it basically on product launch and had great results, I believe close to ~200% lower unsub rate.
A bit of a broader advice would be to narrow down your segments to make sure you deliver the most relevant content to each segment and optimize for personalization of the said content.
