iOS 18.2 Redesign Mail App

With apple new update on categorizing, and enhancement to their email app in iOS 18.2 releasing in December. 

The new Mail comes with smart categories. The app will use on-device processing to sort the user’s emails into Primary, Transactions, Updates, and Promotions. Things like receipts and order confirmations will be sorted into Transactions, newsletters and social media notifications will get sorted into Updates, whereas ads and marketing will get sorted into Promotions. There’ll also be a tab with All Mail, where you can see everything in chronological order.

What are some approaches and strategies we can take on as marketers for this iOS update?